Nike and RTFKT Have Launched the 'MNLTH' Series of NFTs on OpenSea
Colin Smith — February 8, 2022 — Tech
References: opensea.io & hypebae
Nike has debuted its first NFT series named 'MNLTH' in collaboration with its recently acquired virtual studio, 'RTFKT.' MNLTH, which is derived from the word 'Monolith,' is an NFT of a rotating black box with the Nike checkmark logo and the RTFKT lightning bolt logo on the sides. The entire box features geometric designs etched into the metal-like crate.
In the tradition of a loot box or gift box, this NFT is tied to a variety of real, physical contents. When the NFT auctions conclude, owners of the MNLTH NFT will receive a variety of items in the MNLTH collection from Nike and RTFKT, which have yet to be disclosed. These items will likely include apparel designed in a similar fashion to the NFT itself, meaning they will be dark, geometric, and minimalist.
Image Credit: Nike, RTFKT
In the tradition of a loot box or gift box, this NFT is tied to a variety of real, physical contents. When the NFT auctions conclude, owners of the MNLTH NFT will receive a variety of items in the MNLTH collection from Nike and RTFKT, which have yet to be disclosed. These items will likely include apparel designed in a similar fashion to the NFT itself, meaning they will be dark, geometric, and minimalist.
Image Credit: Nike, RTFKT
Trend Themes
1. Nft-tied Merchandise - The concept of using NFTs to tie physical merchandise together creates a new opportunity for retailers to offer exclusive limited-edition merchandise.
2. Geometric Minimalist Designs - The appeal of geometric minimalist designs serves as a trend for future merchandise releases that appeal to consumers who enjoy the clean, simple designs commonly found in NFT offerings.
3. Virtual Studios and Fashion Collabs - The collaboration between virtual studios like RTFKT and fashion brands like Nike could present an opportunity for the development of unique new collaborative design collections.
Industry Implications
1. Retail - The use of NFTs to tie digital ownership of merchandise opens up opportunities in the retail industry to offer one-of-a-kind merchandise with limited distribution.
2. Fashion - The unique designs and limited-time availability of NFT-tied merchandise create an opportunity for the fashion industry to release exclusive collections that appeal to NFT enthusiasts and collectors.
3. Virtual Art and Collectibles - The use of NFTs in the creation of unique digital art and collectibles could present an opportunity for the further development of the virtual art and collectibles industry.
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