Brands make consuming iced coffee at home easier
Trend - Coffee brands are releasing concentrates, pods and instant coffee options that make the process of making iced coffee at home much easier. These at-home options are quicker while promising high-quality flavors.
Insight - Consumers like to maximize their time, with their various daily routines often being a necessary balance between quality or function and convenience. Busy consumers turn to brands that prioritize their need to save time, while also allowing them to enjoy their personal rituals.
Insight - Consumers like to maximize their time, with their various daily routines often being a necessary balance between quality or function and convenience. Busy consumers turn to brands that prioritize their need to save time, while also allowing them to enjoy their personal rituals.
Workshop Question - How could your brand balance convenience with quality?
Trend Themes
1. At-home Options - Brands are releasing concentrates and instant coffee options that make the process of making iced coffee at home much easier.
2. Convenience - Busy consumers turn to brands that prioritize their need to save time, while also allowing them to enjoy their personal rituals.
3. All-in-one - Brands are creating instant coffee products that not only create an instant cold brew but also add cream and sweetener to the beverage in the same packet.
Industry Implications
1. Food and Beverage - Food and beverage businesses must prioritize convenience and offer at-home options for customers who prefer saving time in their daily routine.
2. Retail - The retail industry can leverage all-in-one products to offer cost-effective solutions to customers.
3. E-commerce - E-commerce businesses can explore the creation of ready-to-drink coffee concentrates to cater to customers' preferences for quick solutions that do not require brewing equipment.
