Cheese brands prioritize sustainability in the packaging of their products
Trend - As sustainability becomes crucial for businesses across industries, brands that specialize in cheese are ensuring that the packaging of their products is sustainable. Reduced and recyclable cheese packaging is now becoming more common as brands look to cut down on waste.
Insight - Sustainability is becoming more important for consumers as climate change worsens and climate anxiety among consumers worsens with it. Now, more people are likely to turn to sustainable alternatives in order to reduce their carbon footprint--especially in areas of their life that don't require complete overhauls in order to be more sustainable, like in food purchases.
Insight - Sustainability is becoming more important for consumers as climate change worsens and climate anxiety among consumers worsens with it. Now, more people are likely to turn to sustainable alternatives in order to reduce their carbon footprint--especially in areas of their life that don't require complete overhauls in order to be more sustainable, like in food purchases.
Workshop Question - How could your brand make sustainable purchase decisions more accessible for customers?
Trend Themes
1. Sustainable Packaging - As consumers become more environmentally conscious, brands are prioritizing packaging sustainability as a trend, allowing for new disruptive innovation opportunities to arise through alternative packaging materials and design approaches.
2. Plant-based Alternatives - With the growth in concerns about environmental and personal health, plant-based alternatives are becoming increasingly popular and proving to be disruptive innovation opportunities to the dairy industry.
3. Carbon-neutral Production - As the awareness of climate change grows, brands are turning to innovative approaches to minimizing carbon footprint within their production processes, creating a disruptive force within conventional production practices.
Industry Implications
1. Packaging Industry - As brands focus on reducing their environmental impact, there is a significant opportunity for the packaging industry to develop new sustainable packaging options with unique properties and design features.
2. Plant-based Foods Industry - With the growth in demand for plant-based food alternatives, there is significant opportunity for innovation in ingredients, flavor profile and texture design to revolutionize plant-based dairy alternatives.
3. Dairy Industry - As consumers become more health and sustainability conscious, there is a significant opportunity to innovate within the dairy production industry to minimize carbon footprint, reduce plastic consumption and create plant-based dairy alternatives.
