The Frntal Empowers Brands with Blockchain Tech & More
Laura McQuarrie — January 25, 2022 — Art & Design
References: fashionunited.uk
Launching soon, The Frntal is a platform that's on a mission to support the future of fashion and empower designers with its direct-to-consumer marketplace, blockchain technology and an online press room. The digital platform was created to "equip designers with the tools they need today" and propel the success of businesses in an accessible way.
The platform incorporates blockchain technology and NFTs so that designers can expand their digital footprint and avoid unnecessary public relations stunts and sales activations. On the marketplace, clients will be able to sell both physical and digital items, which promises to be valuable as the next generation of collectors looks to invest in all sorts of assets for the purposes of investing, trading and holding.
The platform incorporates blockchain technology and NFTs so that designers can expand their digital footprint and avoid unnecessary public relations stunts and sales activations. On the marketplace, clients will be able to sell both physical and digital items, which promises to be valuable as the next generation of collectors looks to invest in all sorts of assets for the purposes of investing, trading and holding.
Trend Themes
1. Direct-to-consumer Marketplaces - The Frntal's platform empowers designers with a direct-to-consumer marketplace, generating a trend towards cutting out middlemen in retail.
2. Blockchain Integration - The Frntal's use of blockchain technology and NFTs offers innovative opportunities for designers to expand their digital footprint and engage with customers in new ways, leading to a trend towards blockchain integration in fashion retail.
3. Digital Asset Collecting - The Frntal's inclusion of both physical and digital items on its marketplace taps into the growing trend of digital asset collecting and highlights the increasing demand for diverse investment opportunities.
Industry Implications
1. Fashion Retail - The Frntal's platform specifically targets the fashion industry, showing a trend towards specialized and innovative solutions in retail.
2. Blockchain Technology - The Frntal's use of blockchain integration marks a trend of promising opportunities for innovation in blockchain technology and its use in industries beyond finance.
3. Online Marketplaces - The Frntal's creation of an all-in-one digital platform, with both marketplace and press room functions, highlights a growing trend in the diversification and integration of online marketplaces.
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