KENZO Launches First NFT Collection Celebrating the Appointment of NIGO
Niko Pajkovic — February 8, 2022 — Tech
To honor the appointment of NIGO as its newest artistic director, French luxury fashion label KENZO has announced that it will be launching its first-ever collection of 100 NFTs.
The new digital-only offering will celebrate NIGO's recently debuted KENZO Boke Flower collection. According to the company, all KENZO customers will have the opportunity to mint one of the 100 limited edition NFTs, marking the label's official entry into the metaverse.
The KENZO Boke Flower Collection draws inspiration from a Japanese quince bush that blooms during the month of February. The limited-edition capsule, designed by NIGO, launched this past weekend to high avail. The capsule included a range of garments, including floral graphic-adorned sweatshirts, nylon coach jackets, jersey cardigans, and long-sleeve tees.
Image Credit: KENZO
The new digital-only offering will celebrate NIGO's recently debuted KENZO Boke Flower collection. According to the company, all KENZO customers will have the opportunity to mint one of the 100 limited edition NFTs, marking the label's official entry into the metaverse.
The KENZO Boke Flower Collection draws inspiration from a Japanese quince bush that blooms during the month of February. The limited-edition capsule, designed by NIGO, launched this past weekend to high avail. The capsule included a range of garments, including floral graphic-adorned sweatshirts, nylon coach jackets, jersey cardigans, and long-sleeve tees.
Image Credit: KENZO
Trend Themes
1. Luxury Fashion Nfts - Luxury fashion brands are exploring the use of NFTs to commemorate special collections or events.
2. Metaverse Entry - Brands are making an official entry into the metaverse through NFTs, offering customers a chance to own unique digital assets.
3. Limited Edition Nfts - Brands are offering limited edition NFTs to customers, creating scarcity and exclusivity for digital assets.
Industry Implications
1. Luxury Fashion - High-end fashion brands can leverage NFTs to create digital collectibles that celebrate collections or events and offer customers a unique experience.
2. Digital Art - NFTs allow digital artists to authenticate and sell their artwork as unique, one-of-a-kind digital assets.
3. Blockchain Technology - The use of NFTs on blockchain technology is disrupting traditional notions of ownership and creating new opportunities for brands to engage with customers in the digital sphere.
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