Traditional board and card-trading games are enhanced with digital elements
Trend - In order to better compete with online gaming, brands are releasing board and card-trading games that merge real-world and digital entertainment elements. Everything from connected game sets to NFT-based trading cards are bringing analog gaming into consumers' more contemporary preferences.
Insight - With much of consumers' day-to-day lives being based online, traditional forms of play are no longer as relevant. However, consumers' still crave the in-person engagement that more traditional recreational activities have to offer. Now, some consumers are turning to brands that are willing to offer them the experiential elements of the online world, with the more interactive elements of analog play.
Insight - With much of consumers' day-to-day lives being based online, traditional forms of play are no longer as relevant. However, consumers' still crave the in-person engagement that more traditional recreational activities have to offer. Now, some consumers are turning to brands that are willing to offer them the experiential elements of the online world, with the more interactive elements of analog play.
Workshop Question - How could your brand merge contemporary preferences with tradition?
Trend Themes
1. Phygital Gaming - Brands releasing board and card-trading games that merge real-world and digital entertainment elements.
2. Connected Board Games - Growing number of connected board games as consumers seek to hone their skills and challenge friends or family from afar.
3. Nft-based Cards and Games - Introduction of blockchain technology to the world of trading cards and card games which creates new ways of authenticating collectibles.
Industry Implications
1. Toy and Gaming Industry - Traditional toys and board games are enhancing their offerings with new digital features and connected capabilities to meet consumer demand.
2. Blockchain Industry - Continued innovation in the blockchain industry is leading to new ways of verifying authenticity, including within the collectible market with NFT-based assets.
3. Entertainment Industry - Entertainment brands are continuing to push the boundaries of what is possible with cross-disciplinary offerings which merge elements of gaming, film and music.
4 Featured, 32 Examples:
81,777 Total Clicks
Date Range:
May 21 — Jul 22
Trending:
Warm
Consumer Insight Topics:
