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Esoteric Cuisine

Food campaigns and products take on a seductive mystique

Implications - As product options become more prevalent, harnessing consumer attention is increasingly difficult; however, enigmatically themed ads that cause contemplation and curiosity are proving effective. Alluring foods, campaigns and business concepts add a creative and mysterious quality to the otherwise ordinary experience of eating.
Trend Themes
1. Enigmatic/provocative Ads - Companies can redefine their identity to consumers by launching advertising campaigns with bold and memorable imagery.
2. Gourmet or Unique Food Products - Advertisers can use products' attributes such as grain-fed or organic to market their food products to consumers and give them an honest image.
3. Unique Dining Experiences - Companies can take advantage of consumers' interest in new experiences by creating unique dining experiences like O'Noir Toronto that allow patrons to dine in the dark.
Industry Implications
1. Food and Beverage Industry - Businesses in the food and beverage industry can utilize provocative or unique advertising strategies to attract customers and redefine their brand image.
2. Hospitality Industry - Companies in the hospitality industry can create unique dining experiences to attract customers and provide them with new and exciting experiences.
3. Marketing and Advertising Industry - The marketing and advertising industry can aid businesses in using new and innovative techniques to market their products and redefine their brand image.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 75 Examples:
2,020,692 Total Clicks
Date Range:
Jun 09 — Oct 09
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Sensual Foodtography
Sensual Foodtography
Aria Giovanni Makes Provocative Poses With Edible Treats
Aria Giovanni is featured loving food in the nude in this month’s issue of Bizarre Magazine. She is an Ultra Vixen for Bizarre and answers some very revealing questions in her latest interview. This luscious… MORE
Buddha Pears
Buddha Pears
Spiritual Fruit Shapes Made With Formed Plastic Casings
We’ve seen Buddha toast, Dalai lattes (see below), and now we’re featuring Buddha pears! This form of bonsai fruit manipulation is created by encasing young pears in plastic molds shaped like kneeling,… MORE
Dark Room Dining
Dark Room Dining
O'Noir Toronto Restaurant Lets You Enjoy Dinner Without Seeing it (UPDATE)
Foodies can take their dining experience to a whole new level when they dine at the recently opened O'Noir in Toronto, the sister location to O'Noir in Montreal. O'Noir Toronto allows patrons to dine… MORE
play_circle_filledAdult Only Gelato
Adult Only Gelato
'Sex Pistol' by the Icecreamists Includes a Splash of La Fee Absinthe
Things are certainly looking up for The Icecreamists. The innovative ice cream company has just launched The Sex Pistol, a frozen dessert they claim induces potent arousal among those who ingest it. Ingredients… MORE
Suicide Food Ads
Suicide Food Ads
Carrots and Onions are Dying to Get into Ristorante Cantina
Ristorante Cantina is, “The best thing to happen to fresh ingredients.” It is so good, in fact, that the good people at Euro RSCG Zürich, imagine carrots and onions offering themselves up as willing sacrifices… MORE
Pearl Necklace Pasta
Pearl Necklace Pasta
Bark Copenhagen Advertising Agency Shows Where Food Meets Fashion
These creative little ads for Waterfront Shopping in Copenhagen, Denmark are put together exquisitely. The advertising agency, Bark Copenhagen, decided upon the slogan, “Food meets fashion.” Judging… MORE
Sultry Fast Food Ads
Sultry Fast Food Ads
Padma Lakshmi of "Top Chef" Works on Hardee's Western Bacon Thickburger
Paris Hilton made washing a car look hot for Carl's Jr., and now Padma Lakshmi of "Top Chef" has similarly sexified fast food for Hardee's. In this ad for the Hardee's Western Bacon Thickburger, Padma… MORE
play_circle_filledJesus-Endorsed Burgers
Jesus-Endorsed Burgers
Christ the Redeemer's Favorite Fast Food is the Big Bob Burger
The folks at Bob’s--a Brazilian burger chain--have cooked something up called the Big Bob burger and it’s fit for Jesus Christ himself. The wall-sized ad shows the ‘Big Bob’ burger in the outstretched… MORE
Scary Nutritional Films
Scary Nutritional Films
Food Inc. Documentary Frightens Viewers
Activist documentary ‘Food Inc.’ takes an informative look at how big business are now running the food industry and putting people before profit. Many people have suspected this for some time, but… MORE
Worshipping Fast Food
Worshipping Fast Food
Quirky McDonald's Campaign Reveals a Bizarre Secret World
This new McDonald’s ad campaign features two men eating their favorite fast food fries in the car. The man in the passenger seat drops a fry underneath his seat, which reveals to the audience an entire… MORE

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Giant Metal Hamburgers
Giant Metal Hamburgers
The Top Secret Hamburger by Liao Yibai is a Hard Oath to Keep
play_circle_filledBacon Topped Veggie Burgers
Bacon Topped Veggie Burgers
Odd Secret Fast Food Menu Discoveries
185-Pound Burgers
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World's Largest Hamburger is Gluttony Incarnate
Spiritual Coffee Froth
Spiritual Coffee Froth
Taiwan Hotel Whips Up Dalai Lattes While the Leader is in Town
Kiwi Lawn Mowers
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Akiko Ida & Javelle Share a Love For Fruits and Vegetables
44 Record Breakers
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From Roger Federer's 15th Major at Wimbledon to 123 lb Mega Burgers
Glass Restaurants
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Nomiya Opens on the Roof of Palais de Tokyo
Junkfood Passion
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18 Alternative Uses for Fruit
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Laboratory Restaurants
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27 Super Cheap Travel Ideas
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The Geisha House Opens in the OC
Fast Food Ad Fails
Fast Food Ad Fails
Pizza Hut Seafood Print Ad Has People Confused
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Sexy Surrealism
Sexy Surrealism
Miles Aldridge's Scary but Sensual Photography
Parodied Nudevertising
Parodied Nudevertising
Neo Fragoso Spoofs David Ellingsen's Sexy Adidas Set
Celebrity-Run Restaurants
Celebrity-Run Restaurants
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$50 Ice Cream
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Caged Treehouse Restaurants
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Women Who Make Squids and Octopuses Sexy for Fun
Heart Attack Hamburgers
Heart Attack Hamburgers
Food Network Magazine's Top 50 Burgers Are to Die For
Faux Food Fashion
Faux Food Fashion
Adorn Yourself With Adorable Culinary Accessories
Buddha Bread
Buddha Bread
The Charitable Bread Art Project is Something Worth Toasting to
Angels Watching People Have Sex
Angels Watching People Have Sex
Austrian ‘AIDS Hilfe Wien' Condoms Campaign
Organic Skyscrapers
Organic Skyscrapers
Food Growing, Energy Producing Harvest Green Tower
Sexy Geek Chic
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Miika Saksi is a Multi-Talented Creative
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Grow Your Own Eco-Friendly Organic Lawn Furniture
play_circle_filledRooftop CSAs
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Milwaukee Makes Organic Produce Accessible & Affordable
Organic Outdoor Shelters
Organic Outdoor Shelters
Bleu Nature Fuses Object, Nature and Time In Your Garden
Religious Baking
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Jesus Cookie Cutters Shape Sinfully Delicious Treats
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Mod Green Pod Offers a Bevy of Eco-Friendly Textiles
play_circle_filledWhite House Locavores
White House Locavores
Obama's Organic Garden Will Grow Food and Teach Children
play_circle_filledLocavore Fast Food
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Pacific Northwest's Burgerville Restaurants Use Local Ingredients
Sexvertising Detergents
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Pace Detergent Sells Whiteness With T & A
Recession-Friendly Restaurants
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Potager Natural Cafe Has Mismatched Furniture & No Prices
Urban Agriculture
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City Dwellers Turn to Growing Their Own Organic Produce
iPod Shaped Ice Creams
iPod Shaped Ice Creams
The icePod from Hennig Olsen Makes Music a Cool Treat
play_circle_filledSex Food
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Edible Aphrodisiacs For Natural Stimulation and a Dose of Vitamins
play_circle_filledDo-Gooder Java
Do-Gooder Java
Fair Trade, Organic Pura Vida Coffee Benefits Children and Communities
Banned Designer Billboards
Banned Designer Billboards
Sexy Armani Exchange Promo Deemed 'Too Racy'
Mischievous Junkfood Ads
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Sacrificial Junk Food Ads
Doritos 'Tribe' Commercial is Crowdsourced Snacktastic Genius (UPDATE)
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Blending Animals and Vegetables
The 'Anivegetales' Could Help Kids Eat Their Greens
Transformer Restaurants
Transformer Restaurants
3SIX0 Fold-Up Tables Make Way For Dance Floors
Inaugural Ice Cream
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Ben and Jerry's “Yes, Pecan” Mixes in Barack Obama Branding
War-Inspired Snack Food Ads
War-Inspired Snack Food Ads
‘Battle of the Beans' Pits Soybeans vs. Jelly Beans
48 Delicious Marketing and Junk Food Ads
48 Delicious Marketing and Junk Food Ads
From Burger King Cologne to Living Lettuce Billboards
Fashionable Fast Food
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McDonald's UK Makeover
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Fast Food Fashion
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Carl's Jr Jalapeño Chicken Sandwich Ads
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$3,333.33 Ice Cream Sundaes
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