The credit-crunched look to save with 2-for-1 combo purchases
Implications - Consumers will continue to buy throughout the credit crisis, but what they desire and need has changed. Looking to conserve their money as best as possible, they have become inclined to buy two-in-one combo items that give them more functionality for less money than buying two separate items.
Trend Themes
1. Hybrid Products - The trend of creating hybrid products that offer multiple functions in one appeals to consumers looking for practicality and efficiency.
2. Eco-friendly and Sustainable Design - Consumers are demanding eco-friendly and sustainable products, which creates opportunities for innovative companies to merge sustainability with functionality.
3. Multi-tasking Products - Consumers crave products that allow them to complete multiple tasks at once, leading to innovations in multi-tasking furniture, appliances and accessories.
Industry Implications
1. Furniture - Innovative furniture designs that cater to consumers' need for practicality and multi-tasking are bound to disrupt the industry.
2. Home Appliances - The trend towards eco-friendliness and multi-tasking have the potential to disrupt the home appliance industry, as companies merge sustainable design with practicality.
3. Fashion and Accessories - The merging of fashion with practicality, sustainability or multi-tasking gives rise to new opportunities for disruptive innovation in the fashion and accessories industry.
11 Featured, 91 Examples:
2,286,653 Total Clicks
Date Range:
Apr 09 — Oct 09
Trending:
Average
Consumer Insight Topics:
