Food Inc. Documentary Frightens Viewers
Christina Butty — June 16, 2009 — Eco
References: foodincmovie & movies.nytimes
Activist documentary 'Food Inc.' takes an informative look at how big business are now running the food industry and putting people before profit.
Many people have suspected this for some time, but apparently 'Food Inc.' just unveils the scary situation and puts it out in the open for all to see.
Apparently 'Food Inc.' even touches on how the government is enabling corporations.
Implications - Since the documentary "Supersize Me," consumers are trying to find out more of the scary truth about their foods. Advertisers can use this to their advantage by taking products' attributes such as grain-fed or organic and use that to market their food products to consumers. This way the consumer feels that the truth is being revealed by the company, which gives them an honest image.
Many people have suspected this for some time, but apparently 'Food Inc.' just unveils the scary situation and puts it out in the open for all to see.
Apparently 'Food Inc.' even touches on how the government is enabling corporations.
Implications - Since the documentary "Supersize Me," consumers are trying to find out more of the scary truth about their foods. Advertisers can use this to their advantage by taking products' attributes such as grain-fed or organic and use that to market their food products to consumers. This way the consumer feels that the truth is being revealed by the company, which gives them an honest image.
Trend Themes
1. Informative Food Documentaries - The popularity of 'Food Inc.' highlights the growing demand for informative documentaries that uncover the truth behind the food industry, presenting an opportunity for filmmakers and production companies to create more educational content.
2. Consumer Food Awareness - Increased interest in learning about the impact of big business on the food industry creates an opportunity for food brands to prioritize transparency and educate consumers about their sourcing and production practices.
3. Marketing with Food Transparency - Food advertisers can capitalize on consumers' desire for truth about their food by promoting attributes such as organic or responsibly sourced ingredients, fostering trust and appealing to health-conscious customers.
Industry Implications
1. Documentary Filmmaking - 'Food Inc.' showcases the potential for documentary filmmakers to tackle important social issues such as the food industry's impact on public health and sustainability, paving the way for more investigative and informative documentaries in this space.
2. Food and Beverage Industry - The growing consumer demand for transparency and healthier food options presents an opportunity for food and beverage companies to develop and market sustainably sourced, organic, and ethically produced products.
3. Advertising and Marketing - Advertising agencies can leverage the consumer interest in food transparency by helping brands convey their responsible sourcing and production practices, enhancing brand reputation and attracting conscientious consumers.
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