From Free Cruises to Pay-What-You-Want Restaurants
Just because the world is facing a recession doesn't mean you can't still travel—in fact, taking vacations has never been so wallet-friendly.
From pay-what-you-want restaurants to $1/night hotel rooms, this cluster highlights budget travel tips and cheap vacation ideas to make any cash-strapped adventurer feel optimistic. There are even FREE cruises, flights and packages!
Implications - With the recent recession, audiences are looking to get away while spending minimal amounts of money. The consumer wasn't the only one who suffered, the travel industry as a whole was called upon to create new ideas that would evoke consumers to want to spend. The idea that travelling could become cheap creates a relationship between the consumer and the brand.
From pay-what-you-want restaurants to $1/night hotel rooms, this cluster highlights budget travel tips and cheap vacation ideas to make any cash-strapped adventurer feel optimistic. There are even FREE cruises, flights and packages!
Implications - With the recent recession, audiences are looking to get away while spending minimal amounts of money. The consumer wasn't the only one who suffered, the travel industry as a whole was called upon to create new ideas that would evoke consumers to want to spend. The idea that travelling could become cheap creates a relationship between the consumer and the brand.
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