Ben and Jerry's “Yes, Pecan” Mixes in Barack Obama Branding
Sandra Winn — January 11, 2009 — Marketing
References: benjerry & daveibsen.typepad
In honor of the President-elect Barack Obama, Ben & Jerry's “Yes Pecan†ice cream was created; it was named after the famous “Yes We Can†motto the world came to know throughout Obama's campaign.
Throughout the rest of January, if you order the yummy “Yes Pecan†ice cream (formerly Ben and Jerry's Butter Pecan ice cream) from any Scoop Shop store, proceeds will go to the Common Cause Education Fund.
Implications - Everybody loves a new flavor of decadent ice cream to indulge in, and now they don't have to feel so guilty about it. Obama is everywhere these days, from t-shirts, to pendants and now to delicious, irresistible ice cream flavors!
Throughout the rest of January, if you order the yummy “Yes Pecan†ice cream (formerly Ben and Jerry's Butter Pecan ice cream) from any Scoop Shop store, proceeds will go to the Common Cause Education Fund.
Implications - Everybody loves a new flavor of decadent ice cream to indulge in, and now they don't have to feel so guilty about it. Obama is everywhere these days, from t-shirts, to pendants and now to delicious, irresistible ice cream flavors!
Trend Themes
1. Branded Ice Cream - Companies can create branded ice cream flavors to associate themselves with popular individuals or events, and drive sales while generating buzz.
2. Cause-related Marketing - Cause-related marketing can be used by companies to promote their products and give back to charitable causes, creating positive brand associations and increased sales.
3. Celebrity Endorsement - Companies can leverage the popularity of celebrities to endorse their products and generate excitement and interest among consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on trends in branded, cause-related products to generate sales and build positive brand associations.
2. Marketing and Advertising - Marketing and advertising agencies can help brands create celebrity endorsements and cause-related campaigns to drive sales and boost brand awareness.
3. Non-profit Organizations - Non-profit organizations can partner with brands and companies to raise funds and awareness for their causes through cause-related marketing campaigns and collaborations.
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