Letting consumers aid in marketing and branding products
Implications - Companies are involving the customer in the marketing process. When consumers have an input on a product and feel they have contributed to the advertising process, they feel a kinship with the brand; crowdsourcing fuels brand loyalty.
Trend Themes
1. Crowdsourced Campaigns - Consumer involvement in the marketing process fuels brand loyalty, creating a kinship with the brand.
2. Personalization and Customization - Companies are catering to the individual tastes and preferences of consumers through custom campaigns, product design, and targeted ads.
3. Neuro-marketing - Market/consumer research via fMRI technology is a new method of understanding consumer behavior. It can be used to optimize marketing tactics before significant investments are made.
Industry Implications
1. Retail - Crowdsourced campaigns and personalization techniques have disrupted traditional retail marketing methods, leading to higher customer engagement and loyalty.
2. Consumer Packaged Goods - CPG companies are using crowdsourcing and personalization techniques to develop targeted advertising and product design, creating unique and desirable products for consumers.
3. Market Research - Neuro-marketing allows for a deeper understanding of the consumer through fMRI machines, providing insight into subconscious and emotional responses to marketing and advertising tactics.
12 Featured, 78 Examples:
1,879,225 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
