‘Battle of the Beans' Pits Soybeans vs. Jelly Beans
Marissa Brassfield — January 1, 2009 — Lifestyle
Pharmavite’s new ad for SOYJOY fruit bars pits the soybean in an epic battle against jelly beans. This ‘Battle of the Beans’ will determine which mid-afternoon snack is best to maintain energy.
Naturally, the soybeans win out. They’re organized, well-equipped with the protein to outlast the jelly beans’ sugar rush. The SOYJOY ad’s tagline, “Win the battle. Conquer the day,” brings the point home.
The ‘Battle of the Beans’ SOYJOY spot was created by RPA advertising agency with creative director Mark Erwin, art director Brian Farkas and copywriter Lauren Smith.
Naturally, the soybeans win out. They’re organized, well-equipped with the protein to outlast the jelly beans’ sugar rush. The SOYJOY ad’s tagline, “Win the battle. Conquer the day,” brings the point home.
The ‘Battle of the Beans’ SOYJOY spot was created by RPA advertising agency with creative director Mark Erwin, art director Brian Farkas and copywriter Lauren Smith.
Trend Themes
1. Snack Food Advertising - Opportunity for disruptive innovation in creating unique and engaging ads that pit different types of snacks against each other.
2. Healthy Snack Alternatives - Opportunity for disruptive innovation in promoting and marketing healthier snack options, such as soybean-based products.
3. Energy Sustaining Snacks - Opportunity for disruptive innovation in developing snacks that provide sustained energy throughout the day.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the snack food advertising industry by creating unique and attention-grabbing campaigns.
2. Food and Beverage - Opportunity for disruptive innovation in the food and beverage industry by developing and promoting healthier snack options.
3. Nutrition and Wellness - Opportunity for disruptive innovation in the nutrition and wellness industry by creating and marketing energy-sustaining snacks.
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