McDonald's UK Makeover
Cecilia Biemann — September 20, 2008 — Art & Design
References: shh & contemporist
Wow, I’m not sure that Ronald meets the dress code for these swanky McDonald’s Restaurants in the UK. Over the past few years, McDonald’s restaurants all over the world have been updating their interior designs to achieve a more modern and contemporary look.
London-based design firm SHH has created these contemporary interiors for various McDonald’s locations in the UK. Gone are those uncomfortable fixed plastic seats, replaced with chic upholstered banquettes, wood tables and hanging lamps.
It hardly seems right to be served up the same old greasy burgers and soggy super-sized fries in such revitalized surroundings.
London-based design firm SHH has created these contemporary interiors for various McDonald’s locations in the UK. Gone are those uncomfortable fixed plastic seats, replaced with chic upholstered banquettes, wood tables and hanging lamps.
It hardly seems right to be served up the same old greasy burgers and soggy super-sized fries in such revitalized surroundings.
Trend Themes
1. Revitalized Fast Food Interiors - McDonald's UK makeover presents an opportunity for other fast food chains to update their interior designs for a more modern and contemporary look.
2. Chic Upholstered Banquettes - The use of chic upholstered banquettes in McDonald's UK restaurants showcases the potential for the furniture industry to cater to the fast food sector by offering stylish seating options.
3. Contemporary Restaurant Design - The shift towards contemporary design in McDonald's UK restaurants highlights the opportunity for businesses in the interior design industry to create modern and aesthetic dining spaces for other fast food chains.
Industry Implications
1. Fast Food Chains - Fast food chains can explore disruptive innovation opportunities by updating their interior designs to achieve a more modern and contemporary look, similar to McDonald's UK makeover.
2. Furniture Industry - The furniture industry has the potential to disrupt the fast food sector by providing stylish seating options like chic upholstered banquettes, as seen in McDonald's UK restaurants.
3. Interior Design - The interior design industry can find disruptive innovation opportunities in creating modern and aesthetic dining spaces for fast food chains, drawing inspiration from McDonald's UK restaurants.
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