The elrubiusOMG Livestream Brought in 1.1 Million Viewers on YouTube
Justin Lam — April 2, 2018 — Tech
References: influencerupdate.biz & polygon
Ninja and Drake may have held the Fortnite streaming record, but their numbers were completely shattered in a recent elrubiusOMG livestream. On March 25, 2018, the Spanish YouTuber orchestrated a global Fortnite event which was livestreamed through YouTube. The event lasted just three hours, but managed to draw in a staggering 1.1 million viewers. This impressive amount of views beat out the Drake stream by 500,000 views and is currently the most-watched gaming livestream in YouTube's history.
The elrubiusOMG livestream marks a distinct shift in the game-streaming community, as all past gaming livestreams on the platform have failed to hit the million live viewer mark. Twitch is often seen as the premier game-streaming platform, but the success of this stream may see more users turn to YouTube for higher view counts and better fan engagement. While it is tough to say why this stream was so popular, many gamers are noting the success of Fortnite videos on YouTube, as well as the accessibility of the game and its appeal to gamers who are not dedicated to Twitch.
Image Credit: Alex Rubens
The elrubiusOMG livestream marks a distinct shift in the game-streaming community, as all past gaming livestreams on the platform have failed to hit the million live viewer mark. Twitch is often seen as the premier game-streaming platform, but the success of this stream may see more users turn to YouTube for higher view counts and better fan engagement. While it is tough to say why this stream was so popular, many gamers are noting the success of Fortnite videos on YouTube, as well as the accessibility of the game and its appeal to gamers who are not dedicated to Twitch.
Image Credit: Alex Rubens
Trend Themes
1. Rise of Youtube Gaming Livestreams - The success of elrubiusOMG's livestream on YouTube marks a shift in the gaming livestreaming community, with potential for more users to turn to YouTube for higher view counts and better fan engagement.
2. Increasing Popularity of Fortnite Content - The massive viewership of the elrubiusOMG livestream highlights the success of Fortnite videos on YouTube, indicating a growing demand for Fortnite-related content.
3. Diversification of Game-streaming Platforms - The record-breaking livestream on YouTube may encourage game-streaming platforms, such as Twitch, to adapt and offer better features to compete for viewership.
Industry Implications
1. Online Video Streaming - The success of elrubiusOMG's livestream on YouTube suggests opportunities for platforms to enhance their livestreaming capabilities and attract more content creators and viewers.
2. Gaming Industry - The popularity of Fortnite-related content on YouTube and the record-breaking livestream event present opportunities for game developers and publishers to collaborate with content creators and tap into a wider audience.
3. Social Media and Influencer Marketing - The rise of YouTube gaming livestreams and the success of elrubiusOMG's livestream emphasize the potential for brands to leverage popular content creators and livestreaming platforms to reach and engage with a large audience.
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