Immortals and Mountain Dew are Partnering for eSports Content
Justin Lam — April 20, 2018 — Tech
References: esportsobserver & esportsinsider
Venice, California-based esport team Immortals and Mountain Dew have entered a partnership that will lead to the creation of esports focused content by Lionsgate. In addition to the video content, Mountain Dew will now be the official beverage for the team and will play a role in the organization's future endeavors at esports events. The Immortals and Mountain Dew partnership will be officially welcomed by players Dajuan “Shroomed” McDaniel, Jason “ANTi” Bates and Yong-min “Febby” Kim during a live stream on Mountain Dew's Twitch channel.
The partnership between Immortals and Mountain Dew may not seem like a big deal, but the inclusion of Lionsgate to create content makes the partnership quite interesting. Lionsgate -- a major shareholder and strategic partner of Immortals -- will work closely with Mountain Dew in producing content for Immortals, which is set to include an unscripted esports series.
Image Credit: Mountain Dew
The partnership between Immortals and Mountain Dew may not seem like a big deal, but the inclusion of Lionsgate to create content makes the partnership quite interesting. Lionsgate -- a major shareholder and strategic partner of Immortals -- will work closely with Mountain Dew in producing content for Immortals, which is set to include an unscripted esports series.
Image Credit: Mountain Dew
Trend Themes
1. Esports Content Creation - The partnership between Immortals and Mountain Dew, with the involvement of Lionsgate, creates an opportunity for innovative and engaging esports content.
2. Branding and Sponsorship - Mountain Dew becoming the official beverage for Immortals opens up possibilities for disruptive branding and sponsorship strategies in the esports industry.
3. Cross-industry Collaboration - The collaboration between an esports organization, a beverage company, and a major entertainment company like Lionsgate demonstrates the potential for disruptive innovation through cross-industry partnerships.
Industry Implications
1. Esports - The partnership between Immortals and Mountain Dew highlights the continued growth and potential for innovation in the esports industry.
2. Beverage - The inclusion of Mountain Dew as the official beverage for Immortals presents opportunities for disruptive marketing and product integration in the beverage industry.
3. Entertainment - The partnership between Immortals, Mountain Dew, and Lionsgate showcases the increasing integration of the esports industry with the entertainment industry, opening up possibilities for innovative collaborations and content creation.
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