Subbuteo Launched a Special Football Set for the Women’s FA Cup Final
Laura McQuarrie — May 4, 2018 — Marketing
References: instagram & prexamples
To celebrate the upcoming women’s FA Cup Final, tabletop game creator Subbuteo launched a special-edition sports playset that features an exclusively female set of football figurines.
The new game includes 22 outfield players and six substitutes each of which is hand-molded and painted with their own unique traits and details. To tie in with the upcoming sporting event, the players included in the set are dressed in colors to represent the finalists Arsenal and Chelsea.
The launch of the kit was recently supported by English international footballer Sue Smith at Wembley Stadium. Unfortunately, the all-female sports playset Subbuteo created with Hasbro is not set to be made commercially available, as the 100th limited-edition product is currently only being made available to a lucky few fans through social media.
The new game includes 22 outfield players and six substitutes each of which is hand-molded and painted with their own unique traits and details. To tie in with the upcoming sporting event, the players included in the set are dressed in colors to represent the finalists Arsenal and Chelsea.
The launch of the kit was recently supported by English international footballer Sue Smith at Wembley Stadium. Unfortunately, the all-female sports playset Subbuteo created with Hasbro is not set to be made commercially available, as the 100th limited-edition product is currently only being made available to a lucky few fans through social media.
Trend Themes
1. Gender-inclusive Sports Playsets - Creating sports playsets that break down gender barriers by showcasing diversity and inclusivity can appeal to a wider audience and foster a sense of belonging.
2. Customizable Sports Figurines - Developing sports figurines with unique features and details that fans can customize or personalize can enhance their engagement and attachment to the products.
3. Limited-edition Sports Collectibles - Designing and marketing special-edition sports collectibles can generate excitement among fans and create a sense of exclusivity and urgency around the products.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on the growing demand for diverse and inclusive playsets by creating innovative and unique products that cater to different interests and preferences.
2. Sports Merchandising - Sports merchandise companies can leverage the popularity of limited-edition collectibles and create campaigns that stimulate fans' desire to own exclusive and unique products and memorabilia.
3. Fan Engagement - By developing creative and interactive ways to engage fans and involve them in the design and production of sports merchandise, teams and leagues can enhance their fans' loyalty and foster a sense of community and belonging.
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