The Hyperplay Festival Will Bring Together eSports and Live Music
Justin Lam — April 20, 2018 — Tech
References: shacknews & esportsinsider
Riot Games, the publisher and developer behind the wildly popular League of Legends, has announced a partnership with MTV that will bring the Hyperplay festival. The festival, which is set to take place in Singapore, will feature a combination of esports and music. While there have been no confirmed musicians for the festival, Riot Games has previously worked with bands like Imagine Dragons and even has its own virtual band known as Pentakill.
The Hyperplay festival will also feature a partnership with the Singapore Ministry of Culture, Community and Youth (MCCY) as well as the National Youth Council (NYC). Riot Games will be working closely with these organizations to livestream the festival. A League of Legends tournament will also be hosted at the festival and footage from the tournament will be compiled and broadcast to Southeast Asia's MTV.
The Hyperplay festival will also feature a partnership with the Singapore Ministry of Culture, Community and Youth (MCCY) as well as the National Youth Council (NYC). Riot Games will be working closely with these organizations to livestream the festival. A League of Legends tournament will also be hosted at the festival and footage from the tournament will be compiled and broadcast to Southeast Asia's MTV.
Trend Themes
1. Hybrid Gaming-music Events - The combination of esports and live music is creating opportunities for festivals and events to cater to a growing audience.
2. Live Streaming Partnerships - Partnering with government organizations to livestream events can increase outreach and awareness for both the event and the organization.
3. Virtual Bands - The creation of virtual bands for video games like League of Legends presents opportunities for musicians to collaborate with game developers and reach a new audience.
Industry Implications
1. Entertainment - The entertainment industry can explore partnerships between gaming and music to create new experiences for audiences.
2. Gaming - Game developers can consider incorporating music and live events into their games to offer players a more immersive experience and attract a wider audience.
3. Government - Government organizations can partner with events and festivals to increase outreach and engagement with audiences, particularly among youth demographics.
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