The Miley Cyrus for MAC Viva Glam Collection is Punchy in Pink
Jana Pijak — October 30, 2014 — Fashion
References: maccosmetics & beautyscene.net
The Miley Cyrus for MAC Viva Glam collection features a punchy pink lipstick and gloss duo that is inspired by the controversial pop star. Cyrus made waves this past year after a nearly unrecognizable transformation into a sexy siren.
When she isn't dancing provocatively on stage, Miley is a serious business woman who has proven she has a good head on her shoulders despite of some misconceptions from concerned parents and fans.
MAC Cosmetics recently named the singer as their 2015 Viva Glam spokesperson and is excited to work with the young star. Viva Glam gives 100 percent of their proceeds towards AIDS research and has featured Lady Gaga and Nicki Minaj as their past brand ambassadors. The Miley Cyrus for Mac Viva Glam range is priced from the $15 to $16 range.
When she isn't dancing provocatively on stage, Miley is a serious business woman who has proven she has a good head on her shoulders despite of some misconceptions from concerned parents and fans.
MAC Cosmetics recently named the singer as their 2015 Viva Glam spokesperson and is excited to work with the young star. Viva Glam gives 100 percent of their proceeds towards AIDS research and has featured Lady Gaga and Nicki Minaj as their past brand ambassadors. The Miley Cyrus for Mac Viva Glam range is priced from the $15 to $16 range.
Trend Themes
1. Controversial Pop Star Brand Collaborations - The collaboration of controversial pop stars with brands presents disruptive innovation opportunities in the beauty industry.
2. Cause-driven Collaborations in Cosmetics - Cause-driven collaborations, like the Miley Cyrus for MAC Viva Glam collection, create disruptive innovation opportunities in the beauty industry by combining celebrity influence with charitable causes.
3. Transformational Celebrity Persona Products - Creating products inspired by the transformative personas of controversial celebrities, such as the Miley Cyrus for MAC Viva Glam collection, offers disruptive innovation opportunities in the beauty industry.
Industry Implications
1. Beauty - The beauty industry can embrace disruptive innovation opportunities by collaborating with controversial pop stars and creating cause-driven products.
2. Celebrity Endorsements - The celebrity endorsements industry has the potential for disruptive innovation opportunities by partnering with controversial pop stars and aligning with charitable causes.
3. Charitable Organizations - Charitable organizations can explore disruptive innovation opportunities by partnering with controversial pop stars to create cause-driven collaborations in the beauty industry.
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