CES 2015 Introduces the Affordable Canon PowerShot SX530 HS
Meghan Young — January 6, 2015 — Tech
The Canon PowerShot SX530 HS is one of five cameras that the brand announced during CES 2015. Following its theme of connectivity this year, the device features Wi-Fi and NFC capabilities that support an online social life. As it becomes more common to upload images and videos almost immediately, it is only natural for such devices to offer such benefits.
In addition to that exciting development, the Canon PowerShot SX530 HS, which is essentially a step up from the SX520, also boasts "a 50x optical zoom lens, a 16-megapixel high-sensitivity CMOS sensor, and the ability to record 1080p HD video," reports The Verge. What makes this package particularly impressive is the price point at which the Canon PowerShot SX530 HS is sold.
In addition to that exciting development, the Canon PowerShot SX530 HS, which is essentially a step up from the SX520, also boasts "a 50x optical zoom lens, a 16-megapixel high-sensitivity CMOS sensor, and the ability to record 1080p HD video," reports The Verge. What makes this package particularly impressive is the price point at which the Canon PowerShot SX530 HS is sold.
Trend Themes
1. Connectivity - The trend of DSLR cameras incorporating Wi-Fi and NFC capabilities to support an online social life.
2. Immediate Upload - The trend towards cameras that allow users to upload images and videos almost immediately after capturing them.
3. Affordable High-quality - The trend of making high-quality DSLR cameras more accessible to consumers by offering them at lower price points.
Industry Implications
1. Camera Manufacturing - The camera manufacturing industry has an opportunity to innovate by incorporating more connectivity features into their products.
2. Social Media Platforms - Social media platforms have the opportunity to integrate more seamlessly with cameras to provide a better user experience for sharing photos and videos.
3. Online Retail - Online retailers have the opportunity to capitalize on the trend of affordable high-quality DSLR cameras by offering competitive prices and convenient purchasing options.
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