The UK's Shad Thames Street is Gilded to Promote the Gold HTC One
Laura McQuarrie — December 22, 2013 — Tech
References: coolsmartphone & htc
To celebrate the release of the gold HTC One in the UK, the cobblestone streets of Shad Thames were paved with gold.
As well as being quite the spectacle, the gilded street serves to bring the former Major of London, Dick Whittington’s dreams to life. It is said that as a child, Whittington was a poor orphan who set off to visit London after hearing rumors of its golden streets. It must have been disheartening when he arrived to find no such thing, but if he was alive, Whittington would definitely not be disappointed today.
The gold HTC One joins the rest of HTC’s colorful collection of phones and includes features like HTC Zoe, BlinkFeed, BoomSound. This brilliant version of the HTC One is available at Phones 4u, Carphone Warehouse and Vodaphone.
As well as being quite the spectacle, the gilded street serves to bring the former Major of London, Dick Whittington’s dreams to life. It is said that as a child, Whittington was a poor orphan who set off to visit London after hearing rumors of its golden streets. It must have been disheartening when he arrived to find no such thing, but if he was alive, Whittington would definitely not be disappointed today.
The gold HTC One joins the rest of HTC’s colorful collection of phones and includes features like HTC Zoe, BlinkFeed, BoomSound. This brilliant version of the HTC One is available at Phones 4u, Carphone Warehouse and Vodaphone.
Trend Themes
1. Gilded Street Marketing - Paving streets with gold for product promotions creates a visually captivating marketing tactic.
2. Nostalgic Brand Storytelling - Reviving historical legends and stories through product promotions taps into consumers' emotional connection with the past.
3. Bold and Vibrant Phone Designs - Creating colorful and eye-catching phone designs with unique features is a disruptive innovation in the smartphone industry.
Industry Implications
1. Street Marketing - Street marketing agencies can explore the trend of gilded street promotions to offer unique and attention-grabbing marketing solutions to brands.
2. Mobile Phone Manufacturing - Mobile phone manufacturers can leverage the trend of bold and vibrant phone designs to differentiate their products and appeal to consumers' desire for unique and visually appealing devices.
3. Retail and Telecom - Retailers and telecom companies can capitalize on the nostalgic brand storytelling trend to create immersive and memorable customer experiences that align with their brand values.
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