The HTC One Smartphone Photobooth Captures Unbelievable Action
Laura McQuarrie — October 27, 2013 — Marketing
References: digitalbuzzblog
The ‘Ultimate Smartphone Photobooth’ is an incredible advertisement for the HTC One. To capture the nature of this phone’s power, a circular stage was set up and lined with dozens of HTC phones.
People were invited to step inside the booth and perform a stunt showing off something they love. At the perfect moment, the cameras on the phones were able to capture a full circle view of skateboard tricks, dogs catching frisbees in mid-air, jumps that seem frozen in time and even one guy breathing fire.
The effect of the 540-degree photobooth is truly something to behold, since it is far more dynamic than a regular straight-on flat photograph. This booth really shows off the might of the HTC One's uber fast Snapdragon processors.
People were invited to step inside the booth and perform a stunt showing off something they love. At the perfect moment, the cameras on the phones were able to capture a full circle view of skateboard tricks, dogs catching frisbees in mid-air, jumps that seem frozen in time and even one guy breathing fire.
The effect of the 540-degree photobooth is truly something to behold, since it is far more dynamic than a regular straight-on flat photograph. This booth really shows off the might of the HTC One's uber fast Snapdragon processors.
Trend Themes
1. Immersive Photobooths - There is an opportunity for companies to create immersive photobooth experiences that use innovative technology like 540-degree cameras to capture unique perspectives and create shareable content.
2. Brand Activation Events - Brand activation events can leverage immersive photobooths as a way to promote their products and services by providing an engaging and interactive experience for their target audience.
3. Mobile Phone Marketing - The success of the HTC One smartphone photobooth demonstrates the potential for mobile phone companies to showcase their products through experiential marketing and create buzzworthy content.
Industry Implications
1. Event Planning - Event planning companies can integrate immersive photobooths into their offerings to create memorable and interactive experiences for clients and guests.
2. Advertising - Advertising agencies can utilize immersive photobooths as a vehicle for promoting brands and products through experiential marketing campaigns that generate viral content and engage target audiences.
3. Smartphone Manufacturing - Smartphone manufacturers can showcase the power and capabilities of their devices through immersive photobooths at trade shows and other marketing events, creating positive associations with their brand.
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