The Gap Visionarie Collection Boasts Graphic Garments
Jana Pijak — October 28, 2014 — Fashion
References: visionaireworld & refinery29
The Gap Visionaire collection is a collaboration between the causal fashion brand and the renowned art magazine. The limited edition range is titled 'Miami 5' and is made up of exclusive t-shirt designs that were sold at Gap's Miami and New York flagship stores. After their reveal at the Miami Art Basel, the graphic tees made a splash at retailers that carried just 300 pieces of each limited edition design.
The Gap Visionaire collaboration collection featured custom t-shirt designs by celebrities like Yoko Ono, Lady Gaga and photographers Inez & Vinoodh among other names. In addition to designing a custom Gap tee, each artist and celebrity also contributed to 'FOREVER', Visionaire's 63rd issue. This collaboration blends artful visuals with a classic black t-shirt design and is reflective of both Gap and Visionaire's aesthetic.
The Gap Visionaire collaboration collection featured custom t-shirt designs by celebrities like Yoko Ono, Lady Gaga and photographers Inez & Vinoodh among other names. In addition to designing a custom Gap tee, each artist and celebrity also contributed to 'FOREVER', Visionaire's 63rd issue. This collaboration blends artful visuals with a classic black t-shirt design and is reflective of both Gap and Visionaire's aesthetic.
Trend Themes
1. Limited Edition Collaborations - The success of the Gap Visionaire collection demonstrates the potential for limited edition collaborations between fashion brands and artists to create highly sought-after products.
2. Art-driven Fashion - The popularity of the graphic tees in the Gap Visionaire collection highlights the growing demand for fashion pieces that feature artistic designs.
3. Cross-industry Partnerships - The Gap Visionaire collaboration exemplifies the opportunities for cross-industry partnerships, bringing together fashion brands and art magazines to create unique and innovative products.
Industry Implications
1. Fashion - The Gap Visionaire collection showcases the potential for disruptive innovation in the fashion industry by incorporating artistic elements into everyday clothing.
2. Art - The collaboration between Gap and Visionaire presents an opportunity for disruptive innovation in the art industry by exploring new ways for artists to showcase their work.
3. Retail - The limited availability of the Gap Visionaire collection highlights a potential disruptive innovation opportunity for retailers to create buzz and exclusivity around limited edition products.
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