The James Franco Multi-Tasker Galaxy Spot is Set in His Home
Vivian Lau — August 22, 2012 — Marketing
References: youtube & fastcocreate
The James Franco Multi-Tasker spot for the Galaxy Note 10.1 takes everybody on a tour of Mr. Franco’s humble abode while touring many of the tablet’s features.
Franco is a director, actor and writer of various works and he actually directed this commercial, created with help from ad agency Cheil USA. He goes through an impressive list of stylus features, showing how to minimize files, scroll down, draw arrows and send emails.
What makes the spot even better is a simultaneous tour of Franco’s bustling house, which looks like any creative junkie’s haven. By showcasing a glass-paneled home office, wide-spaced kitchen and backyard skate park, the short three minute video whole-heartedly epitomizes the meaning of multi-tasking.
Franco is a director, actor and writer of various works and he actually directed this commercial, created with help from ad agency Cheil USA. He goes through an impressive list of stylus features, showing how to minimize files, scroll down, draw arrows and send emails.
What makes the spot even better is a simultaneous tour of Franco’s bustling house, which looks like any creative junkie’s haven. By showcasing a glass-paneled home office, wide-spaced kitchen and backyard skate park, the short three minute video whole-heartedly epitomizes the meaning of multi-tasking.
Trend Themes
1. Actor-led Product Demonstrations - Using celebrities to showcase product features can create an engaging and immersive experience for consumers.
2. Multi-functional Technology - Promoting the versatility of a product that serves multiple purposes can attract a wider range of consumers.
3. Influencer Marketing - Collaborating with popular personalities can help brands reach a larger and more diverse audience.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can leverage actor-led tours to highlight the unique features and benefits of their products.
2. Entertainment and Media - The entertainment and media industry can explore actor-led tours as a way to promote movies, TV shows, and other forms of entertainment.
3. Advertising and Marketing - The advertising and marketing industry can utilize influencer marketing strategies to create compelling campaigns that resonate with consumers.
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