Brands are launching portable condiment bottles for on-the-go flavoring
Trend - Companies are debuting everyday carry (EDC) condiments to enable consumers to add flavors to any meal or snack. These bottles are durable and hold less than 2oz of topping, so as not to add weight to the consumers' bags. These products are aimed at foodies who want to enhance regular meals.
Insight - For foodies and health-minded consumers, the ability to ensure food is both flavorful and healthy is paramount. The need for specific combinations between flavor and function, as well as the desire to share flavors with companions, leads many foodies to prepare their own meals rather than ordering food while away from home. Brands are recognizing this diverse set of desires and are responding by launching more convenient on-the-go solutions for flavor or nutrient enhancement.
Insight - For foodies and health-minded consumers, the ability to ensure food is both flavorful and healthy is paramount. The need for specific combinations between flavor and function, as well as the desire to share flavors with companions, leads many foodies to prepare their own meals rather than ordering food while away from home. Brands are recognizing this diverse set of desires and are responding by launching more convenient on-the-go solutions for flavor or nutrient enhancement.
Workshop Question - How could your brand adapt its food products to better address modern convenience culture?
Trend Themes
1. Everyday Carry (EDC) Condiments - Companies are debuting everyday carry (EDC) condiments to enable consumers to add flavors to any meal or snack.
2. Convenient On-the-go Solutions - Brands are launching more convenient on-the-go solutions for flavor or nutrient enhancement, recognizing the diverse desires of foodies and health-minded consumers.
3. Enhancing Flavors Outside of Home - Foodies are preparing their own meals rather than ordering food while away from home, indicating a need for specific flavor and function combinations, as well as a desire to share flavors with companions.
Industry Implications
1. Food and Beverage - The food and beverage industry can reference the trend of everyday carry (EDC) condiments to create portable versions of their popular products for on-the-go flavoring.
2. Packaging and Product Design - The packaging and product design industry can explore opportunities to create durable, compact, and convenient containers for condiments, sauces, and dressings that are suitable for carrying anywhere.
3. Wellness and Health - The wellness and health industry can tap into the trend of providing convenient on-the-go solutions for flavor or nutrient enhancement, catering to the needs of health-conscious consumers who want to enhance their meals while away from home.
