"TexMex" food brands are catering to vegan and flexitarian diets
Trend - Tex-Mex's cheese and meat-based dishes are being revamped with options for consumers who prefer vegan food. Plant-based Tex-Mex fries, wraps, tacos, and meal-kits are being added to brands' menus and offerings in order to reach more consumers.
Insight - Vegan and flexitarian diets are increasingly common in North America due to the more authentic imitations now available to consumers. These alternatives have resolved the hesitation that people once had to experiment with plant-based foods--both at home and when dining out. This shift, coupled with vegan food being generally more nutritious, makes plant-based options appealing for consumers who want to indulge without impacting their health.
Insight - Vegan and flexitarian diets are increasingly common in North America due to the more authentic imitations now available to consumers. These alternatives have resolved the hesitation that people once had to experiment with plant-based foods--both at home and when dining out. This shift, coupled with vegan food being generally more nutritious, makes plant-based options appealing for consumers who want to indulge without impacting their health.
Workshop Question - How could your brand appeal to more consumers by expanding its offerings?
Trend Themes
1. Increased Demand for Vegan and Flexitarian Options - TexMex food brands are incorporating plant-based options to cater to consumers who prefer vegan and flexitarian diets.
2. Authentic and Nutritious Plant-based Alternatives - The availability of more authentic imitations of TexMex food has resolved consumer hesitations to experiment with plant-based foods, making them appealing for indulgence without impacting health.
3. Expansion of Vegan Menu Offerings - TexMex food brands are adding plant-based TexMex fries, wraps, tacos, and meal-kits to their menus and offerings in order to reach a wider range of consumers.
Industry Implications
1. Food and Beverage - Food and beverage brands can explore incorporating more plant-based options into their menus and offerings to cater to the increasing demand for vegan and flexitarian diets.
2. Fast Food - Fast food chains can capitalize on the trend by introducing vegan TexMex options to their menus, providing convenient alternatives for consumers.
3. Food Delivery and Meal Kits - Food delivery services and meal kit companies can expand their offerings to include plant-based TexMex options, providing convenience and variety to consumers who prefer vegan and flexitarian diets.
