The Heinz Ketch-Up & Down Bottle Has Two Lids for Dispensing Every Drop
Laura McQuarrie — March 31, 2023 — Marketing
References: barchart
After releasing an upside-down bottle in 2010, Heinz saw the opportunity to solve a unique problem for ketchup lovers and as a result, the Heinz Ketch-Up & Down bottle was born. This double-lid ketchup bottle can be squeezed from either side to dispense the condiment, meaning that not a drop has to go to waste when the bottle is almost empty.
The design of this bottle appeals to everyone, no matter how they prefer to store the packaging or get ketchup out of the bottle. As Heinz says, "While some would squeeze it as if it owed them money, others prefer to shake it like a maraca. Some like to store it upright while others place it upside down or on its side."
The design of this bottle appeals to everyone, no matter how they prefer to store the packaging or get ketchup out of the bottle. As Heinz says, "While some would squeeze it as if it owed them money, others prefer to shake it like a maraca. Some like to store it upright while others place it upside down or on its side."
Trend Themes
1. Multi-function Packaging - Opportunity to create multi-function packaging for other condiments or products that can be dispensed from either side.
2. Sustainable Packaging - Opportunity to create sustainable packaging designs that reduce waste and ensure every drop of product is used.
3. Customizable Packaging - Opportunity to create customizable packaging designs that cater to individual preferences for how the product is dispensed and stored.
Industry Implications
1. Food and Beverage - Heinz's dual-ended ketchup bottle provides an opportunity for other condiment and beverage companies to innovate and create packaging that reduces waste and increases convenience for consumers.
2. Personal Care - Personal care companies can apply the dual-ended bottle concept for packaging products such as shampoo or lotion, allowing consumers to easily dispense and use every drop of the product.
3. Cleaning Products - Cleaning product companies can create dual-ended bottles that allow consumers to use every last drop of the product, reducing waste and increasing convenience during cleaning tasks.
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