Auntie Anne's Is Butter a Carb? Pretzel Oktoberfest Beer is Unexpected
Michael Hemsworth — August 16, 2022 — Marketing
References: auntieannes & chewboom
The Auntie Anne's Is Butter a Carb? Pretzel Oktoberfest beer has been created in partnership with the Evil Genius Beer Company as a libation for curious drinkers to try out this fall.
The beer is brewed with hops and malts imported from Germany, but is infused with an unlikely ingredient: freshly baked soft pretzels. What's created is a libation with a distinct flavor profile perfect for consumers to enjoy when celebrating Oktoberfest this fall. The beer is reported to have a rich malt backbone that's balanced with delicate notes of hop and a prominently toasted flavor.
The Auntie Anne's Is Butter a Carb? Pretzel Oktoberfest beer is arriving August 15, 2022 at nine Evil Genius Beer Company locations across the US.
Image Credit: Auntie Anne’s
The beer is brewed with hops and malts imported from Germany, but is infused with an unlikely ingredient: freshly baked soft pretzels. What's created is a libation with a distinct flavor profile perfect for consumers to enjoy when celebrating Oktoberfest this fall. The beer is reported to have a rich malt backbone that's balanced with delicate notes of hop and a prominently toasted flavor.
The Auntie Anne's Is Butter a Carb? Pretzel Oktoberfest beer is arriving August 15, 2022 at nine Evil Genius Beer Company locations across the US.
Image Credit: Auntie Anne’s
Trend Themes
1. Pretzel-infused Beers - Incorporating nontraditional ingredients into traditional beverages creates a unique flavor profile to attract adventurous consumers.
2. Collaborative Brews - Collaborating with companies from a different industry can create a buzz and lead to cross-industry innovation opportunities.
3. Seasonal Flavors - Limited-time offerings cater to consumer demand for new and exciting experiences during specific times of the year.
Industry Implications
1. Craft Beer - Craft breweries can experiment with unusual ingredients to create one-of-a-kind beers.
2. Fast Food - Fast food chains can extend their brand through collaborations and unique product offerings, such as pretzel-infused beer.
3. Event and Seasonal Marketing - Seasonal and event-themed products can generate hype and drive consumer demand.
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