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Curry Sandwich

Global restaurants are launching handheld comfort foods with South Asian flavors

Trend - Restaurants in East Asia and North America are using curry as a base for different types of foods. The traditional South Asian dish is only recently growing in use in handheld comfort foods in the West. Burgers, hotdogs, and sandwiches are being served with spicy, sweet, or savory curry.

Insight - Regional flavors continue to gain popularity outside of their respective regions as consumers in multicultural cities broaden their tastes to new dishes. The cross-cultural nature of cities leads to iterations on traditional dishes and flavors, often combining multiple cultures into one single dish. Global restaurants are recognizing the value in cross-cultural dishes, and are experimenting with offering existing popular flavors in non-traditional formats.
Workshop Question - How could your brand reimagine existing products by looking at cross-cultural influences?
Trend Themes
1. Regional Flavors - Regional flavors continue to gain popularity outside of their respective regions as consumers in multicultural cities broaden their tastes to new dishes.
2. Cross-cultural Dishes - The cross-cultural nature of cities leads to iterations on traditional dishes and flavors, often combining multiple cultures into one single dish.
3. Non-traditional Formats - Global restaurants are recognizing the value in cross-cultural dishes, and are experimenting with offering existing popular flavors in non-traditional formats.
Industry Implications
1. Restaurant Industry - The restaurant industry can reference the trend of regional flavors and cross-cultural dishes to create unique and multicultural menu items.
2. Fast Food Industry - The fast food industry can reference the trend of non-traditional formats to innovate and introduce new flavors in handheld comfort foods.
3. Food Packaging Industry - The food packaging industry can reference the trend of curry-infused handheld comfort foods to develop packaging solutions that maintain the flavors and quality of the dishes.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
54,358 Total Clicks
Date Range:
Jan 22 — Oct 24
Trending:
Average
Consumer Insight Topics:

Featured Examples

Shakeable Masala Curry Fries
Shakeable Masala Curry Fries
McDonald’s Canada Adds Churros McShaker Fries & Masala McShaker Fries
McDonald’s is really “shaking up” its French fry menu in Canada with the addition of new Churros McShaker Fries and new Masala McShaker Fries. Designed to deliver a sweet and savory... MORE
Curried Salmon Sandwiches
Curried Salmon Sandwiches
Burger King Malaysia is Serving Up a New Japanese Curry Salmon Sandwich
Burger King Malaysia is giving the classic fish sandwich a gourmet upgrade with the debut of its new Japanese Curry Salmon sandwich. Just as the name suggests, the new Japanese Curry Salmon... MORE
Microwaveable Indian Cuisine Wraps
Microwaveable Indian Cuisine Wraps
Deep Indian Kitchen Kati Street Wraps Feature Handmade Paratha
The Deep Indian Kitchen Kati Street Wraps are a new line of handheld food products formulated with authentic ingredients and convenience in mind to provide consumers in the US with the perfect... MORE
Curry-Topped Chicken Sandwiches
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The KFC Singapore Currycano Zinger is Spicy and Crunchy
The KFC Singapore Currycano Zinger is arriving at participating locations as a curry-forward menu item perfect for those with a penchant for spicy, crunching and satisfying sandwiches. The sandwich... MORE
Soft-Shelled Crab Burgers
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Dom Dom Hamburger is Serving Up Two Tasty Marugoto Kani Burgers
The Japanese burger chain Dom Dom Hamburger is going all in on seafood this season with its Marugoto Kani Burgers. Perfect for avid seafood fans, Dom Dom’s Marugoto Kani Burgers each feature... MORE
QSR Vegetarian Menus
QSR Vegetarian Menus
A&W Canada Launches a Vegetarian Menu Due to Popular Demand
A&W Canada has introduced a new vegetarian menu in response to increasing demand for plant-based options, particularly from South Asian consumers “who favor dishes that emphasize the... MORE
Masala-Spiced Hot Dogs
Masala-Spiced Hot Dogs
Dog Haus Just Added a New Chicken Tikka Masala Sausage
Dog Haus is cranking up the flavor this summer with the launch of its new Chicken Tikka Masala Sausage for August 2023. For those unfamiliar, chicken tikka masala is a classic curry dish of South... MORE
Curry-Packed QSR Menu Items
Curry-Packed QSR Menu Items
These Shake Shack Curry Items are Available in Japan
These Shake Shack Curry menu items are being offered at participating locations in Japan to provide patrons with a tasty option that doesn’t skimp on authentic flavor. The menu items include... MORE

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