Portable coffee makers designed for car cupholders are reaching the broader market
Trend - Coffee makers are being created in a compact, low-power form factor fit for in-car use. By connecting to the lighter or USB slot in a car, the coffee makers brew fresh coffee in the car. The purpose of these coffee makers is to be both time and cost-effective compared to purchasing coffee.
Insight - With many consumers returning to jobs that require commuting in the post-pandemic world, time-saving has become a crucial priority. For those who drive to work, this often means selecting cars with specific features, or adding accessories to cars, in order to make the daily commute more efficient. This increase in focus on convenience and commuting has led to brands experimenting with non-traditional automotive accessories that go beyond simple one-note tasks.
Insight - With many consumers returning to jobs that require commuting in the post-pandemic world, time-saving has become a crucial priority. For those who drive to work, this often means selecting cars with specific features, or adding accessories to cars, in order to make the daily commute more efficient. This increase in focus on convenience and commuting has led to brands experimenting with non-traditional automotive accessories that go beyond simple one-note tasks.
Workshop Question - How could your brand factor in the return of the commute when crafting new products or services?
Trend Themes
1. Compact In-car Coffee Makers - Coffee makers are being created in a compact, low-power form factor fit for in-car use.
2. Convenience and Commuting - Increase in focus on convenience and commuting has led to brands experimenting with non-traditional automotive accessories.
3. Time-saving Solutions - Time-saving has become a crucial priority for consumers returning to jobs that require commuting in the post-pandemic world.
Industry Implications
1. Automotive Accessories - Brands are experimenting with non-traditional automotive accessories that go beyond simple one-note tasks.
2. Portable Appliance Manufacturing - Companies are manufacturing portable coffee makers in a compact, low-power form factor fit for in-car use.
3. Convenience Retail - Retailers can cater to the demand for time-saving solutions by offering coffee makers designed for in-car use.
