The Pretzel Nation Creation Campaign Asks Fans to Pick a New Flavor
Katherine Pendrill — June 22, 2018 — Marketing
References: auntieannes & brandeating
In honor of its 30th birthday, the beloved pretzel chain Auntie Anne's is asking fans to pick a new flavor for its Pretzel Nation Creation promotion.
The 2018 Pretzel Nation Creation campaign is an ongoing campaign that asks fans to choose the next Auntie Anne's pretzel flavor. After more than 650 suggestions were gathered from social media, the brand whittled the list down to 10 birthday-inspired options. Fans can now vote as many times as they like on flavors such as Cotton Candy, Tiramisu, and Pineapple Upside Down Cake, to choose the winner. The final flavor will then be announced on June 26th, with the real flavor available in stores for a limited time this fall.
Image Credit: Auntie Anne's.
The 2018 Pretzel Nation Creation campaign is an ongoing campaign that asks fans to choose the next Auntie Anne's pretzel flavor. After more than 650 suggestions were gathered from social media, the brand whittled the list down to 10 birthday-inspired options. Fans can now vote as many times as they like on flavors such as Cotton Candy, Tiramisu, and Pineapple Upside Down Cake, to choose the winner. The final flavor will then be announced on June 26th, with the real flavor available in stores for a limited time this fall.
Image Credit: Auntie Anne's.
Trend Themes
1. Crowdsourced Flavors - Brands can engage customers by delegating control to patrons in creating new product flavor innovations.
2. Limited-time Offerings - Companies can benefit from exclusive menu selections, creating scarcity to drive demand for a temporary time period.
3. Interactive Promotions - Interactive promotional campaigns can foster brand engagement and loyalty by soliciting customers for active input and feedback.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from crowd-sourced product development and interactive promotional campaigns to drive customer engagement and brand loyalty.
2. Marketing and Advertising - Marketing and advertising professionals can leverage interactive campaigns and unique limited-time offerings to increase brand awareness and attract new customers.
3. Retail - Retail companies can encourage customer participation in developing new product offerings, driving buzz and excitement through interactive promotions and exclusive, limited-time offerings.
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