Smart retail shelves are being used to provide customizable in-store marketing
Trend - Brick-and-mortar retailers are implementing smart retail shelf displays to market to consumers at the point of sale. These displays are eye-catching and provide helpful information or video advertisements–enhancing in-store immersion for nearby consumers.
Insight - Even in the post-pandemic world, in-store shopping has struggled to recover to its pre-covid numbers, as customers have become far more comfortable shopping exclusively online. As a result, retailers are consistently seeking new features for in-store shopping that online services cannot provide. These retailers desire ways to demonstrate the core value of in-store shopping, and are increasingly investing in immersive experiences to draw customers into their stores.
Insight - Even in the post-pandemic world, in-store shopping has struggled to recover to its pre-covid numbers, as customers have become far more comfortable shopping exclusively online. As a result, retailers are consistently seeking new features for in-store shopping that online services cannot provide. These retailers desire ways to demonstrate the core value of in-store shopping, and are increasingly investing in immersive experiences to draw customers into their stores.
Workshop Question - How might your brand benefit from offering immersive experiences or events to attract new and existing customers to return?
Trend Themes
1. Smart Retail Shelf Displays - The integration of smart retail shelf displays provides customizable in-store marketing experiences, enhancing the immersion of in-store shopping.
2. Enhanced In-store Engagement - Innovative technologies like interactive in-store ads, adaptable messages, and vibrant displays enable retailers to engage customers precisely at the point of sale.
3. Seamless Integration of Smart Displays - The seamless integration of smart shelf displays into retail fixtures offers a dynamic and customer-centric shopping experience, with targeted product information and real-time promotional offers.
Industry Implications
1. Retail - The retail industry can explore how smart retail shelf displays can bring immersive and engaging experiences to their customers, enhancing the value of in-store shopping.
2. Advertising and Marketing - The advertising and marketing industry can leverage interactive in-store ads and adaptable messages to create personalized and targeted campaigns that captivate customers in real-time.
3. Technology and Electronics - The technology and electronics industry can focus on developing and manufacturing smart display solutions that seamlessly integrate with retail fixtures, providing enhanced customer experiences and increased engagement.
