Hot Pockets is Inviting People to Turn Up the Heat This Season
Laura McQuarrie — November 6, 2023 — Marketing
References: hotpockets
This holiday season, Hot Pockets is acknowledging the never-ending battle of adjusting the thermostat to achieve the perfect, comfortable temperature with a contest on social media. As the weather turns cooler, the hot snack brand is "turning up the heat by asking everyone to chill."
A recent survey sponsored by Hot Pockets and conducted by Wakefield Research found that 55% of parents have disagreements with their children over the thermostat. And of those parents, 83% said their kids have changed the thermostat against their wishes. Hot Pockets is tapping into this conversation about the thermostat and giving people the chance to win a one-month supply of Hot Pockets to warm them up this season.
A recent survey sponsored by Hot Pockets and conducted by Wakefield Research found that 55% of parents have disagreements with their children over the thermostat. And of those parents, 83% said their kids have changed the thermostat against their wishes. Hot Pockets is tapping into this conversation about the thermostat and giving people the chance to win a one-month supply of Hot Pockets to warm them up this season.
Trend Themes
1. Thermostat-themed Snack Contests - Snack brands are leveraging the ongoing debate over thermostat settings to engage with consumers on social media and drive brand awareness.
2. Parent-child Disagreements Over Thermostat - The constant battle of adjusting the thermostat between parents and children has become a marketing opportunity for brands to connect with families and offer solutions.
3. Changing Temperature Preferences in Cooler Weather - Brands can capitalize on changing temperature preferences during the colder months by promoting comfort foods and snacks that provide warmth and satisfaction.
Industry Implications
1. Snack Food Industry - Snack food brands can utilize thermostat-themed contests to engage with consumers and create brand loyalty by addressing relatable everyday challenges.
2. Smart Home Technology - Smart home technology companies can explore partnerships with snack brands to create innovative products that integrate food preferences with thermostat settings for a personalized home experience.
3. Market Research and Consulting - Market research and consulting firms can help snack brands identify and target specific consumer groups who are more likely to engage in thermostat-related contests, optimizing their marketing strategies.
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