Daisy Dips Come in Two Tasty, Free-From Flavor Options
Michael Hemsworth — September 16, 2023 — Lifestyle
References: daisybrand & foodbev
Daisy Dips are a new product lineup from the US-based sour cream and cottage cheese brand formulated with flavor and convenience in mind to support the preferences of today's consumer.
The sour cream-based dips come in two varieties including French Onion and Creamy Ranch, which put caramelized onion and spiced garlic flavors in the spotlight, respectively. The dips prioritize flavor, but are also crafted with clean ingredients with no non-dairy allergens, MSG, stabilizers, preservatives or thickeners in the mix. The dips are available now at select regional and national retailers in the US.
Director of Marketing Erik Christensen spoke on the Daisy Dips saying, "Daisy Dips are delicately blended to deliver a creamy, dynamic flavour that is so fresh you would swear they were made from scratch. We are excited for consumers to now be able to dip a dollop with Daisy.”
The sour cream-based dips come in two varieties including French Onion and Creamy Ranch, which put caramelized onion and spiced garlic flavors in the spotlight, respectively. The dips prioritize flavor, but are also crafted with clean ingredients with no non-dairy allergens, MSG, stabilizers, preservatives or thickeners in the mix. The dips are available now at select regional and national retailers in the US.
Director of Marketing Erik Christensen spoke on the Daisy Dips saying, "Daisy Dips are delicately blended to deliver a creamy, dynamic flavour that is so fresh you would swear they were made from scratch. We are excited for consumers to now be able to dip a dollop with Daisy.”
Trend Themes
1. Clean Ingredient Dips - Daisy Dips prioritize flavor while using clean ingredients, creating an opportunity for brands to develop more dips with clean and natural ingredients.
2. Free-from Flavor Options - The availability of French Onion and Creamy Ranch flavors in Daisy Dips highlights the demand for free-from flavor options, creating an opportunity for brands to create more varieties of dips without non-dairy allergens and additives.
3. Convenient Sour Cream Dips - Daisy Dips cater to the convenience needs of consumers without compromising on flavor, presenting an opportunity for brands to develop more convenient sour cream-based dips.
Industry Implications
1. Food and Beverage - The launch of Daisy Dips and their focus on clean ingredients and free-from flavor options presents a disruptive innovation opportunity in the food and beverage industry.
2. Dairy Products - Daisy Dips, as a sour cream-based product, have the potential to disrupt the dairy products industry with their convenient and flavorful offerings.
3. Snack Foods - The availability of tasty and convenient dips like Daisy Dips creates an opportunity for disruptive innovation within the snack foods industry.
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