Advent calendars with savory dishes are gaining popularity beyond novelty
Trend - Advent calendars, traditionally filled with small snacks, are now being made to include savory meals in each pouch. While this started as a novelty, it is now gaining mainstream popularity. These calendars are intended for consumers who are less interested in treats than traditional foods.
Insight - The holiday season is often categorized as one of consumption, whether it be gifts for loved ones or food and drink. Consumption combined with festivities leads to an increase in people sharing their favorite foods with one another as an expression of the relationship between the two. These consumers are aware that not every individual shares the same preferences for foods in festivities, leading to the diversification of traditional festive products for those with distinct tastes.
Insight - The holiday season is often categorized as one of consumption, whether it be gifts for loved ones or food and drink. Consumption combined with festivities leads to an increase in people sharing their favorite foods with one another as an expression of the relationship between the two. These consumers are aware that not every individual shares the same preferences for foods in festivities, leading to the diversification of traditional festive products for those with distinct tastes.
Workshop Question - How could your company draw inspiration from less-than-traditional holiday products while creating its new product or service?
Trend Themes
1. Savory Advent Calendars - Advent calendars, traditionally filled with small snacks, are now being made to include savory meals in each pouch.
2. Food-centric Christmas Countdowns - Christmas countdowns have evolved into a diverse array of food-centric calendars that offer complete meals, comfort food, spice blends, or cheese samples.
3. Practical Advent Calendars - Amid inflationary challenges and rising costs of living, adults are turning to practical advent calendars that offer sustenance and nourishment.
Industry Implications
1. Holiday Food and Gift - Food and gift industries can explore the market for innovative advent calendars that feature savory meals, spices, or cheese samples for the holiday season.
2. Consumer Goods and Retail - Consumer goods and retail industries can track the trend of food-centric Christmas countdowns and develop alternative advent calendars that cater to different tastes and preferences.
3. Gourmet and Specialty Foods - Gourmet and specialty food industries can tap into the demand for practical advent calendars that offer unique food experiences, such as savory meals or spice blends, to enhance the holiday season.
4 Featured, 26 Examples:
55,138 Total Clicks
Date Range:
Nov 23 — Nov 23
Trending:
V. Hot
Consumer Insight Topics:
