Fruit-infused coffee is gaining popularity with TikTok content creators
Trend - Social media creators are blending real fruits into coffee to add both flavor and nutritional value. These blended coffees are easy to create, offer a wide range of flavor options, and offer health benefits over traditional coffee. This trend is gaining popularity with consumers on TikTok.
Insight - Social media has a strong influence on younger gen Z and millennial consumers. These consumers are much more likely to be drawn to, and participate in, trends on media platforms, particularly when the trends are low-effort and high-reward. Two of the largest categories of trends on these platforms are food and wellness. When these two categories overlap and satisfy the consumer desire for low-effort, high-reward practices, they become part of users' daily rituals beyond social media.
Insight - Social media has a strong influence on younger gen Z and millennial consumers. These consumers are much more likely to be drawn to, and participate in, trends on media platforms, particularly when the trends are low-effort and high-reward. Two of the largest categories of trends on these platforms are food and wellness. When these two categories overlap and satisfy the consumer desire for low-effort, high-reward practices, they become part of users' daily rituals beyond social media.
Workshop Question - How could your brand create high-benefit products or services for younger audiences, noting that low-investment products receive notably more interest?
Trend Themes
1. Blended Fruit Coffees - Social media creators are blending real fruits into coffee to add both flavor and nutritional value.
2. Functional Coffee Additions - Content creators on TikTok are sharing recipes with functional additions to coffee, such as collagen creamer or lemon, for added health benefits.
3. DIY Berry Coffees - TikTok users are blending their own berries, like strawberries and blueberries, to enhance regular coffee with unique flavors and health benefits.
Industry Implications
1. Food & Beverage - Business professionals in the food and beverage industry can reference these trends to create innovative blended coffee products.
2. Wellness - Professionals in the wellness industry can explore the use of functional coffee additions to cater to health-conscious consumers.
3. Social Media Marketing - Professionals in the social media marketing industry can leverage these trends to engage with younger gen Z and millennial consumers who are active on platforms like TikTok.
4 Featured, 27 Examples:
20,683 Total Clicks
Date Range:
Jul 23 — Nov 23
Trending:
Warm
Consumer Insight Topics:
