Idahoan's On-the-Go Cup Makes a Comfort Food Side Dish Snackable
Laura McQuarrie — August 15, 2024 — Lifestyle
Mashed potatoes are traditionally seen as a staple part of a balanced, sit-down meal but Idahoan Foods' new grab-and-go cup revolutionizes this concept with snackable, portable mashed potato cups that bring comfort food convenience to on-the-go lifestyles.
Recognizing that 82% of consumers are drawn to foods with hot and spicy flavors, Idahoan Foods teamed up with Tapatío to create Idahoan Tapatío Triple Cheese Mashed Potatoes. Available in four-cup packs, these mashed potato cups with just right right hint of heat satisfy potato fans who are uncompromising on flavor and convenience.
Made with 100% real Idaho potatoes, these snacks in single-serve 1.5-ounce cups are naturally gluten-free and easy to prepare by adding water, butter and milk. When paired with protein or vegetables, these cups build the foundation of satiating meals.
Recognizing that 82% of consumers are drawn to foods with hot and spicy flavors, Idahoan Foods teamed up with Tapatío to create Idahoan Tapatío Triple Cheese Mashed Potatoes. Available in four-cup packs, these mashed potato cups with just right right hint of heat satisfy potato fans who are uncompromising on flavor and convenience.
Made with 100% real Idaho potatoes, these snacks in single-serve 1.5-ounce cups are naturally gluten-free and easy to prepare by adding water, butter and milk. When paired with protein or vegetables, these cups build the foundation of satiating meals.
Trend Themes
1. Portable Comfort Foods - Products that transform traditional comfort foods into easy-to-carry formats resonate with consumers looking for both convenience and nostalgia.
2. Innovative Flavor Pairings - Collaborations with hot sauce brands introduce bold new tastes that cater to the growing consumer preference for spicy foods.
3. Single-serve Meal Solutions - Single-serve options meet the needs of busy individuals seeking quick and convenient meal components without sacrificing quality.
Industry Implications
1. Food & Beverage Industry - The development of portable, single-serve comfort foods opens up new opportunities for manufacturers to tap into the convenience-oriented consumer market.
2. Spice & Flavor Enhancer Industry - Partnerships between staple food producers and hot sauce brands drive innovation in delivering bold flavors that meet consumer demands.
3. Gluten-free Products Industry - Gluten-free certified single-serve meals capture the expanding market of health-conscious consumers looking for convenient dietary options.
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