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Eco Hair

Well-known hair care brands are offering eco-friendly products or packaging

Trend - Noting a change in consumers' priorities, popular hair care brands are turning to eco-friendly products or packaging in order to better appeal to eco-conscious consumers. This shift includes everything from plastic waste reduction to eco-friendly formulas.

Insight - Today's consumer is more educated on climate change, as well as the role that businesses play in harming the environment. More people are turning to small brands that prioritize eco-consciousnes because of this--and large businesses are having to make their eco-friendliness more authentic in order to keep up.
Workshop Question - How could your brand more authentically embody eco-friendly values?
Trend Themes
1. Eco-friendly Packaging - Hair care brands are turning to eco-friendly products or packaging to appeal more to eco-conscious consumers.
2. Sustainable Packaging Solutions - Sustainable packaging solutions are top-of-mind for consumers who are passionate about minimizing waste and reducing their carbon footprint.
3. Natural Ingredients - The new Garnier haircare products have been unveiled in a bid to help expand its naturally sourced offerings for consumers as they seek out more natural ways to maintain their hair.
Industry Implications
1. Beauty and Personal Care - As consumers become more eco-conscious, beauty and personal care businesses have an opportunity to invest and promote their eco-friendly products to better appeal to customers.
2. Packaging - Businesses specializing in packaging should consider sustainable and eco-friendly solutions to reduce waste and attract eco-conscious clients.
3. Sustainability - The trend towards sustainability is influencing different industries, providing opportunities for disruptive innovation and investment.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
95,921 Total Clicks
Date Range:
Mar 19 — Jan 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Refillable Shampoo Packaging
Refillable Shampoo Packaging
P&G Beauty is Launching a Reusable Aluminium Bottle System
To improve upon hair product packaging and reduce waste, P&G Beauty is introducing its first-ever reusable aluminum bottle system, which makes it much easier for consumers to make the most of... MORE
Naturally Sourced Haircare Products
Naturally Sourced Haircare Products
These Garnier Haircare Products Feature a More Natural Recipe
These new Garnier haircare products have been unveiled by the brand in a bid to help expand its naturally sourced offerings for consumers as they seek out more natural ways to maintain their hair.... MORE
Hemp-Infused Eco Conditioners
Hemp-Infused Eco Conditioners
The Herbal Essences Potent Aloe + Hemp Conditioner is Sulfate-Free
Those in search of an eco-friendly conditioner may want to consider the Herbal Essences Potent Aloe + Hemp Conditioner. Made without the use of sulfates, parabens, and colorants, this conditioner is... MORE
Eco-Friendly Volumizing Sprays
Eco-Friendly Volumizing Sprays
The ProPure Invisible Styler Releases Product with an Air Pump
Environmentally conscious consumers are wary about using aerosol products because they contain hydrocarbon and compressed gasses and some brands are offering alternatives by embracing packaging with... MORE
play_circle_filledBeach Plastic Haircare Bottles
Beach Plastic Haircare Bottles
Herbal Essences Created Packaging Made with 25% Beach Plastic
In collaboration with TerraCycle, Herbal Essences is now sharing eco-friendly haircare bottles that are made with 25% recycled beach plastic. These bottles are being debuted just in time for World... MORE

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Zero-Waste Doorstep Deliveries
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Tube-Like Pouch Packaging
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Gentle Micellar Water Shampoos
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This New Pantene Product is Ideal for Those with Sensitive Hair
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Herbal Essences' Foam Conditioners Adds Volume Without Weight
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