Brands are pioneering fashionable and less invasive injection designs
Trend - In healthcare, brands are working to make medical devices less intimidating, both for chronic conditions and emergencies. In this space, many are revamping the design of delivery methods, prioritizing aesthetics for accessibility, as well as features that would streamline procedures.
Insight - In order to take care of themselves and avoid unpleasant experiences, consumers who are living with chronic medical conditions or life-threatening allergies are obliged to be mindful of their environment. Many individuals from this demographic are looking for ways to feel independent and take control of their health in more efficient, effective, and convenient ways. Aware of the implications of tech and design in the health sector, consumers are considering these industries for possible alleviation of their everyday stress.
Insight - In order to take care of themselves and avoid unpleasant experiences, consumers who are living with chronic medical conditions or life-threatening allergies are obliged to be mindful of their environment. Many individuals from this demographic are looking for ways to feel independent and take control of their health in more efficient, effective, and convenient ways. Aware of the implications of tech and design in the health sector, consumers are considering these industries for possible alleviation of their everyday stress.
Workshop Question - How can your brand alleviate the stress of medical procedures/delivery?
Trend Themes
1. Designing User-friendly Medical Devices - The trend of designing fashionable and less invasive injections and medical devices stems from a need to make healthcare accessible and less intimidating, with consumers seeking to feel independent and take control of their health in more efficient, effective, and convenient ways.
2. Connected and Smart Healthcare Devices - There is a growing trend in the healthcare industry for connected and smart solutions as professionals seek to make healthcare more streamlined and accessible for those with chronic conditions.
3. Eliminating the Need for Injections - Trendsetters in the healthcare industry are working to eliminate the need for injections and are instead experimenting with alternative methods, such as adhesive patches and tubeless insulin delivery systems, in order to make drug delivery more convenient and less intimidating.
Industry Implications
1. Healthcare Technology - The healthcare technology industry can lead the way in designing and producing user-friendly medical devices and smart healthcare solutions to streamline healthcare accessibility and improve quality of life.
2. Pharmaceuticals - The pharmaceutical industry can explore new methods of drug delivery, such as skin patches and tubeless insulin delivery systems, to eliminate the need for injections and improve compliance and convenience for patients.
3. Design and Fashion - The design and fashion industries present a disruptive innovation opportunity, as they can collaborate with healthcare professionals to produce healthcare devices that are both functional and aesthetically pleasing, appealing to consumers looking for modern and stylish solutions.
