'Bardot' Makes Products Inspired by Brigitte Bardot's Hair
Laura McQuarrie — December 19, 2019 — Marketing
References: cosmeticsbusiness
Brigitte Bardot's hair continues to inspire new generations and Bardot is a new haircare brand inspired by the French beauty icon. Bardot was founded by Stephen Durham and the Brigitte Bardot Foundation and introduces five products that have the potential to recreate the model, actress and singer's signature voluminous styles from the 50s and 60s.
In the haircare product collection, there's the Voluminous Shampoo and Voluminous Conditioner, plus the Lift + Volume Spray, Texture Spray and Dry Shampoo. As well as helping people create Bardot-level voluminous hair, the products will help consumers enjoy Brigitte Bardot's favorite citrus-floral scent.
In the new year, Bardot is launching at PrettyLittleThing, a UK-based fashion retailer for 14 to 24-year-old women, introducing Bardot's legendary style to Gen Z.
Image Credit: Bardot
In the haircare product collection, there's the Voluminous Shampoo and Voluminous Conditioner, plus the Lift + Volume Spray, Texture Spray and Dry Shampoo. As well as helping people create Bardot-level voluminous hair, the products will help consumers enjoy Brigitte Bardot's favorite citrus-floral scent.
In the new year, Bardot is launching at PrettyLittleThing, a UK-based fashion retailer for 14 to 24-year-old women, introducing Bardot's legendary style to Gen Z.
Image Credit: Bardot
Trend Themes
1. Retro-inspired Haircare - Opportunity for brands to create haircare products that evoke nostalgia and draw inspiration from iconic hairstyles of the past.
2. Celebrity-inspired Beauty - Potential for brands to develop beauty products that are inspired by the iconic styles and preferences of famous celebrities.
3. Cross-industry Collaborations - Possibility for collaboration between fashion retailers and beauty brands to introduce new products and styles to different consumer segments.
Industry Implications
1. Haircare Products - Opportunity for haircare brands to innovate and create products that offer voluminous and vintage-inspired hairstyles.
2. Beauty Products - Potential for beauty brands to capitalize on the fascination with celebrity styles and develop products that cater to consumer desires for iconic looks.
3. Fashion Retail - Opportunity for retailers to collaborate with beauty brands and introduce exclusive products that appeal to their target audience, such as Gen Z.
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