The Fader Clarifying Shampoo Fades Semi-Permanent Hair Color
Laura McQuarrie — November 10, 2020 — Fashion
References: overtone.co & prnewswire
oVertone Haircare makes coloring conditioners in bold shades like teal, green, yellow and rose gold, as well as natural shades like ginger, brown and black—and the brand's new The Fader Clarifying Shampoo makes it easier for color lovers to switch between shades faster. The pH-balanced hair cleanser is designed to fade semi-permanent hair color and gently remove impurities, so that hair can be prepped for a new color without the use of damaging bleach.
The brand reports that "in pre-launch trials, users saw fading results after 1-2 washes, and increased fading with continued use." The sulfate-free, plant-based formula itself is also useful for clearing the scalp of the build-up to create the foundation for healthy hair growth. The deeply cleansing and conditioning product is designed to set itself apart from other clarifying shampoos that create a feeling of dryness after use.
Image Credit: oVertone
The brand reports that "in pre-launch trials, users saw fading results after 1-2 washes, and increased fading with continued use." The sulfate-free, plant-based formula itself is also useful for clearing the scalp of the build-up to create the foundation for healthy hair growth. The deeply cleansing and conditioning product is designed to set itself apart from other clarifying shampoos that create a feeling of dryness after use.
Image Credit: oVertone
Trend Themes
1. Color-fading Shampoos - Brands can create shampoos that help fade semi-permanent hair color and promote healthy hair growth without damaging bleach.
2. Multi-colored Haircare - Haircare brands can offer multi-colored product lines with bold and natural shades, allowing for easy and quick switches between colors.
3. Ph-balanced Hair Products - Brands can develop hair products that are pH-balanced and made with plant-based, sulfate-free formulas that cleanse and condition while promoting healthy hair growth.
Industry Implications
1. Haircare - Haircare brands can capitalize on the growing trend of color-fading and multi-colored haircare products.
2. Beauty - Beauty brands can offer additional products that cater to clients who frequently change their hair colors while promoting healthy hair growth.
3. Plant-based Products - Plant-based product companies can capitalize on the growing trend of pH-balanced hair products that are made with sulfate-free formulas and promote healthy hair growth.
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