Ouai Now Offers Fine, Medium and Thick Shampoo and Conditioners
Laura McQuarrie — February 25, 2020 — Fashion
Choosing a daily shampoo and conditioner can be a confusing task, as there are so many different formulas on the market that are branded as solutions for volumizing, moisturizing, creating a rich lather or even creating no lather at all. To take the guesswork out of settling on these basic hair care products, Ouai launched a range of Daily Care Shampoo and Conditioners. In all, there are pairs of shampoos and conditioners that are suited to Fine, Medium and Thick hair.
These simplified hair products make it easier to understand the benefits of each type. While the shampoo and conditioner created for fine hair is enhanced with strengthening keratin, biotin, nourishing hemp extract and chia seed oil, and helps to build volume, the products for thick hair boast calming, smoothing ingredients like keratin, marshmallow root, shea better and avocado oil.
Image Credit: Ouai
These simplified hair products make it easier to understand the benefits of each type. While the shampoo and conditioner created for fine hair is enhanced with strengthening keratin, biotin, nourishing hemp extract and chia seed oil, and helps to build volume, the products for thick hair boast calming, smoothing ingredients like keratin, marshmallow root, shea better and avocado oil.
Image Credit: Ouai
Trend Themes
1. Hair-specific Daily Shampoos - The trend towards targeted hair care products offers opportunities for brands to create customized product lines for distinct hair types.
2. Simplified Hair Care Products - The trend towards simplified hair care products presents opportunities for brands to appeal to consumers who prioritize simplicity in their daily routines.
3. Calming and Smoothing Ingredients for Thick Hair - Incorporating calming and smoothing ingredients into hair care products marketed towards thick hair offers disruptive innovation opportunities for brands in this space.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is increasingly focusing on creating targeted and simplified products for specific hair types.
2. Natural and Organic Beauty - The natural and organic beauty industry can capitalize on the trend towards hair care products with nourishing ingredients that offer benefits without harsh chemicals.
3. E-commerce - E-commerce platforms can leverage the trend towards simplified and hair-specific products to create personalized recommendations for customers based on their hair type and needs.
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