Brands committed to the environment aim for carbon-negative production
Trend - Carbon-negative production is on the rise as brands look to stand out in a sea of others claiming that they're friendly to the environment. These brands aim to actually contribute more to carbon-offsetting than they produce, rather than simply aiming for carbon-neutrality.
Insight - Now that consumers are more educated on climate change and what's causing it, there's an underlying understanding of which businesses are committed to the cause, and which ones are simply paying lip service to it. Brands that make significant contributions are more likely to gain consumer trust have have those consumers remain loyal to them.
Insight - Now that consumers are more educated on climate change and what's causing it, there's an underlying understanding of which businesses are committed to the cause, and which ones are simply paying lip service to it. Brands that make significant contributions are more likely to gain consumer trust have have those consumers remain loyal to them.
Workshop Question - How is your brand shownig its commitment to environmental and/or social issues?
Trend Themes
1. Carbon-negative Production - Businesses are committing to carbon-negative production to make significant contributions toward carbon-offsetting, and gain consumer trust and loyalty.
2. Distilling CO2 to Create Ethanol - Alcohol brands are creating hand sanitizers through distilling CO2 from the atmosphere to create ethanol, supporting the global supply, and providing innovative solutions to reduce carbon footprint.
3. Climate-friendly Gift Guides - Carbon-negative gift catalogs are gaining popularity for environmentally-conscious consumers to make climate-friendly purchases and promote sustainable business practices across all industry categories.
Industry Implications
1. Fashion - Carbon-neutral, biodegradable, and natural design elements in fashion can help brands to reduce the impact of their operations on the environment, and create an opportunity for carbon-negative fashion brands.
2. Food and Beverages - Reducing carbon footprint in food production and packaging can help create a more sustainable industry, and carbon-negative production can help to significantly contribute toward carbon offsetting while gaining consumer loyalty.
3. Health and Wellness - Environmental consciousness around health and wellness products, including disinfectants and sanitizers, is driving innovation in the industry, with businesses developing carbon-negative products that provide effective solutions while also helping the environment.
5 Featured, 45 Examples:
117,594 Total Clicks
Date Range:
Dec 19 — Jan 21
Trending:
Warm
Consumer Insight Topics:
