The growing fixation on "imperfect" design pieces counter the minimalist trend
Trend - Though minimalism is still a hugely popular design trend focused on clean lines and open spaces, "imperfect" design is becoming increasingly popular in the home. This involves designers intentionally using imperfections to balance out interior spaces and make them more unique.
Insight - Younger consumers in North America are especially inclined to use design and aesthetics as a way to express themselves, a trend which is in-part influenced by their social media use. These demographics often prioritize pieces that will stand out rather than blend in.
Insight - Younger consumers in North America are especially inclined to use design and aesthetics as a way to express themselves, a trend which is in-part influenced by their social media use. These demographics often prioritize pieces that will stand out rather than blend in.
Workshop Question - How has social media changed or impacted your industry? How is your brand adapting to it?
Trend Themes
1. Imperfect Design Trend - Designers intentionally use imperfections to balance out interior spaces and make them more unique.
2. The Influence of Wabi-sabi Philosophy - Designers use Japanese wabi-sabi philosophy as an inspiration to accept transience and imperfection, realizing the beauty behind the flawed, the impermanent, and the unfinished.
3. Mixed-material Table Designs - Designers combine different materials to create a sense of balance and to achieve an artistic and unique appearance.
Industry Implications
1. Home Decor and Design - Imperfect design trend influences the home decor and design industry.
2. Hospitality Industry - Ceramic companies' shift to direct-to-consumer model affects the hospitality industry's sourcing of unique dinnerware pieces.
3. Audio Equipment Industry - Incorporating the imperfect design elements in speaker design acts as a possible disruption in the audio equipment market.
8 Featured, 72 Examples:
199,453 Total Clicks
Date Range:
May 19 — Jun 23
Trending:
Warm
Consumer Insight Topics:
