Brands and designers are launching initiatives to help consumers stay positive
Trend - "Doomscrolling" is a psychological phenomenon where users scroll through bad news headlines on the Internet, even though the stories are creating unhealthy feelings. This term returned to popularity during COVID-19 and the global anti-racism movement. In response, new initiatives are raising awareness to counter the harmful doomscrolling habit with mindfulness and boundaries.
Insight - Thanks to the Internet, consumers can gain awareness of what is happening in the world at any given moment. As such, many individuals are seeking out information daily to educate themselves on social, political, and economic topics. For many, the act of being "always-on" creates negative feelings and contributes to burnout. As a result, consumers are looking for ways to strike a balance between their connected and offline selves. In prioritizing their mental health, individuals are able to remain happier and more motivated to contribute to problems with solutions.
Insight - Thanks to the Internet, consumers can gain awareness of what is happening in the world at any given moment. As such, many individuals are seeking out information daily to educate themselves on social, political, and economic topics. For many, the act of being "always-on" creates negative feelings and contributes to burnout. As a result, consumers are looking for ways to strike a balance between their connected and offline selves. In prioritizing their mental health, individuals are able to remain happier and more motivated to contribute to problems with solutions.
Workshop Question - How can your brand help consumers strike a balance between URL and IRL?
Trend Themes
1. Anti-doomscrolling Awareness - Initiatives are raising awareness to counter the harmful doomscrolling habit with mindfulness and boundaries.
2. Tech Disconnection - 'Goodbye Phone, Hello World' by Paul Greenberg offers healthy tips towards disconnecting and finding inner peace.
3. Limit-setting Apps - The Moment app limits app usage through scheduling to prioritize user mental health.
Industry Implications
1. Publishing - Publishing industry can consider releasing more content for tech disconnection and overall mental health tips.
2. Tourism - Tourism industry can create more joyful travel experiences to promote mental health and inspire people towards adventures, even during a pandemic.
3. Social Media - Social media industry can support anti-doomscrolling awareness and help individuals find balance on their platforms.
4 Featured, 34 Examples:
55,316 Total Clicks
Date Range:
Jan 21 — Jan 21
Trending:
Average
Consumer Insight Topics:
