The Roux Weightless Precious Oils Collection Restores Moisture
Michael Hemsworth — February 19, 2020 — Marketing
References: rouxbeauty & drugstorenews
The Roux Weightless Precious Oils collection is a new range of haircare products for consumers who are looking to rebalance their hair and transform damaged tresses into manageable locks with a soft, shiny profile. The products will work to restore moisture in the hair and control frizz without adding additional weight thanks to ingredients like avocado, argan, coconut, castor, jojoba, sunflower seed, olive and sweet almond oils. The range includes the Weightless Precious Oils Luminous Shampoo, Weightless Precious Oils Softening Conditioner and the Weightless Precious Oils Restorative Hair Masque.
Roux Education Ambassador Patricia Williams spoke on the Roux Weightless Precious Oils collection saying, "The steps we take to get the perfect finish, including coloring, heat-styling and blow-drying; the sun's rays; minerals in our water; wearing our hair in ponytails, braids and buns; even brushing and combing every day; can weaken and damage the delicate hair fiber, leaving it dull, frizzy and limp."
Roux Education Ambassador Patricia Williams spoke on the Roux Weightless Precious Oils collection saying, "The steps we take to get the perfect finish, including coloring, heat-styling and blow-drying; the sun's rays; minerals in our water; wearing our hair in ponytails, braids and buns; even brushing and combing every day; can weaken and damage the delicate hair fiber, leaving it dull, frizzy and limp."
Trend Themes
1. Haircare Product Revitalization - Creating innovative haircare products infused with nourishing oils to restore moisture and transform damaged hair.
2. Weightless Frizz Control - Developing lightweight haircare solutions that effectively control frizz without weighing down the hair.
3. Natural Oil Ingredients - Utilizing a range of natural oils such as avocado, argan, coconut, castor, jojoba, sunflower seed, olive, and sweet almond oils for their beneficial properties in haircare products.
Industry Implications
1. Haircare - Haircare brands can explore the incorporation of nourishing oil ingredients to revitalize products and offer innovative solutions for damaged hair.
2. Beauty - Beauty brands can focus on providing weightless frizz control products that cater to consumers' desire for smooth, manageable hair.
3. Wellness - Wellness brands can leverage the popularity of natural ingredients in haircare and create products that promote healthy-looking hair.
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