Probiotics are now used to battle stress in adult consumers
Trend - Probiotics have been widely utilized in skincare collections and the gut health category. Now, companies are developing dedicated probiotic products that are designed to deal with stress. These new formulas are often offered with functional co-ingredients like CBD.
Insight - Contemporary consumers, especially those who live in demanding environments, are experiencing heightened levels of stress in their everyday. In order to deal with the pressure, many are looking for ways to balance their workload. Whether this means practicing mindfulness or getting external support, individuals are prioritizing their health in order to feel better, be more energized, and capable of persevering, despite difficulties.
Insight - Contemporary consumers, especially those who live in demanding environments, are experiencing heightened levels of stress in their everyday. In order to deal with the pressure, many are looking for ways to balance their workload. Whether this means practicing mindfulness or getting external support, individuals are prioritizing their health in order to feel better, be more energized, and capable of persevering, despite difficulties.
Workshop Question - How can your brand alleviate consumer stress?
Trend Themes
1. Stress-relieving Probiotics - As more and more consumers seek to manage their everyday stress, companies are pivoting to stress-relieving probiotics with new formulas often offered with functional co-ingredients like CBD.
2. Multitasking Probiotic Supplements - Consumers can experience tailored health benefits of probiotics supplements without having to feel overwhelmed by taking multiple products daily.
3. Micro-algae Stress Supplements - Companies are exploring the use of non-traditional ingredients like marine phytoplankton to combat oxidative stress, which is a growing concern among consumers due to external factors like UV exposure and pollutants.
Industry Implications
1. Wellness Supplements - With contemporary consumers prioritizing health and wellness more than ever, there is a ripe opportunity for companies to develop new lines of stress-relieving and multitasking probiotic supplements.
2. CBD Industry - With CBD and probiotic supplements now being offered together, there is a solid opportunity for businesses in the CBD and wellness industries to collaborate more often.
3. Beauty Industry - Given the rise of probiotics being used in skincare, there is an opportunity for the beauty industry to explore probiotics in new application forms.
