Herbal Essences' bio:renew Products are Authenticated by Kew Garden
Laura McQuarrie — June 20, 2018 — Fashion
References: herbalessences & businesswire
Herbal Essences' bio:renew haircare products are powered by naturally derived botanical blends to nourish and protect the hair. As the brand describes, "similar to how a superfood works in your body, the naturally derived bio:renew botanical blend in our botanical shampoos and conditioners protects hair from the inside out by trapping, neutralizing and removing the build-up of free radicals which can wreak havoc on your hair."
Herbal Essences is now setting itself apart as the first global haircare brand to have its botanicals endorsed by the Royal Botanic Gardens, Kew. This partnership means that Kew will be authenticating the botanical ingredients included in shampoo and conditioner products, helping consumers to understand the purity, potency and effectiveness of the ingredients. On bio:renew haircare products, consumers will be able to look for a special seal for the sign of approval from Kew.
Herbal Essences is now setting itself apart as the first global haircare brand to have its botanicals endorsed by the Royal Botanic Gardens, Kew. This partnership means that Kew will be authenticating the botanical ingredients included in shampoo and conditioner products, helping consumers to understand the purity, potency and effectiveness of the ingredients. On bio:renew haircare products, consumers will be able to look for a special seal for the sign of approval from Kew.
Trend Themes
1. Botanical Haircare - Disruptive innovation opportunity: Develop haircare products using naturally derived botanical blends to nourish and protect the hair, emphasizing the benefits of eco-friendly ingredients.
2. Endorsement Partnerships - Disruptive innovation opportunity: Collaborate with recognized organizations or experts to authenticate and endorse the quality and effectiveness of products, enhancing consumer trust and confidence.
3. Transparency and Authentication - Disruptive innovation opportunity: Implement transparent labeling and authentication systems to provide consumers with a clear understanding of the purity, potency, and effectiveness of ingredients, fostering brand loyalty and consumer satisfaction.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Introduce botanical-based haircare products that meet the growing consumer demand for natural and eco-friendly personal care options, creating a competitive advantage in the market.
2. Cosmetics and Beauty - Disruptive innovation opportunity: Forge endorsement partnerships with reputable botanical or scientific organizations to differentiate beauty products and establish credibility, attracting environmentally conscious consumers.
3. Consumer Goods - Disruptive innovation opportunity: Incorporate transparent authentication systems into consumer goods packaging to validate the quality and authenticity of ingredients, enhancing consumer trust and differentiation in the market.
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