Earth Supplied Products are Made with Supportive Ingredients
Michael Hemsworth — February 13, 2020 — Marketing
References: earthsupplied & drugstorenews
The Earth Supplied haircare product range is a new collection of cosmetics for consumers that helps to support the needs of consumers of different ethnicities. The products are all formulated to support the natural texture of the hair and boasts high levels of ingredients like shea butter to offer a balanced profile for consumers to appreciate. Each product is also free from ingredients that could damage curly hair to let users rest assured their coif will be supported.
The Earth Supplied haircare product range was boasted by President of AB Brands Chris McClain who said, "We're excited to launch an entirely new haircare brand to consumers that helps pioneer honesty & transparency. We are the first and only brand to deliver 20% Shea Butter in every jar of Earth Supplied Moisture & Repair Leave-in Conditioner, now that's being transparent.”
The Earth Supplied haircare product range was boasted by President of AB Brands Chris McClain who said, "We're excited to launch an entirely new haircare brand to consumers that helps pioneer honesty & transparency. We are the first and only brand to deliver 20% Shea Butter in every jar of Earth Supplied Moisture & Repair Leave-in Conditioner, now that's being transparent.”
Trend Themes
1. Multicultural Haircare - The trend towards haircare products that cater to the needs of consumers of different ethnicities presents an opportunity for companies to disrupt the market with innovative, supportive ingredients.
2. High Ingredient Levels - The trend towards haircare products with high levels of supportive ingredients like shea butter presents an opportunity for companies to disrupt the market with innovative ways of incorporating and utilizing these ingredients.
3. Transparency & Honesty - The trend towards transparency and honesty in product formulations presents an opportunity for companies to disrupt the market by being more forthcoming with information about their ingredients and processes.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry has the opportunity to disrupt the market by offering a wider range of haircare products that cater to consumers of different ethnicities and incorporate high levels of supportive ingredients.
2. Natural & Organic - The natural and organic industry has the opportunity to disrupt the market by offering a wider range of haircare products that incorporate high levels of supportive plant-based ingredients and are free from harmful chemicals.
3. Transparency & Sustainability - The transparency and sustainability industry has the opportunity to disrupt the market by offering innovative ways to help companies be more transparent and honest about their product formulations and processes.
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