Herbal Essences Unveiled a Blue Ginger & Micellar Water Shampoo
Riley von Niessen — December 15, 2017 — Fashion
References: herbalessences & popsugar
In 2018, Herbal Essences will be launching its 'Blue Ginger & Micellar Water' shampoo, a great haircare alternative for those who are looking for an extra-gentle product that keeps their tresses healthy-looking and strong.
Although micellar water has been most widely used for skincare products due to its ability to function as a makeup remover and face cleanser, it can be used for a variety of other uses as well. As Herbal Essences R&D Expert Rachel Zipperian states, micellar water can be used in similar ways to gently clean the hair, however there are some differences too. She explained this by saying, "The main difference is how you use the products. You don't need to rinse micellar water products in skincare because the micelles are already activated in the product so they can effectively work on a cotton ball or wipe. In hair care, you do have to rinse micellar shampoo out when you're done lathering. The rinse water is needed to activate the micelles to carry the trapped dirt and oils from hair."
Although micellar water has been most widely used for skincare products due to its ability to function as a makeup remover and face cleanser, it can be used for a variety of other uses as well. As Herbal Essences R&D Expert Rachel Zipperian states, micellar water can be used in similar ways to gently clean the hair, however there are some differences too. She explained this by saying, "The main difference is how you use the products. You don't need to rinse micellar water products in skincare because the micelles are already activated in the product so they can effectively work on a cotton ball or wipe. In hair care, you do have to rinse micellar shampoo out when you're done lathering. The rinse water is needed to activate the micelles to carry the trapped dirt and oils from hair."
Trend Themes
1. Micellar Water Haircare - Brands can innovate by developing micellar water haircare products that offer gentle yet effective cleansing.
2. Multipurpose Micellar Water Products - There is opportunity for brands to create micellar water products that can be used for multiple purposes, such as cleansing the face, body, and hair.
3. Cross-category Micellar Water Innovation - Innovative companies can explore how micellar water can be incorporated into a variety of product categories, such as cosmetics, personal care, and cleaning products.
Industry Implications
1. Haircare - Brands in the haircare industry can adopt the use of micellar water in their products for people looking for gentle cleansing.
2. Skincare - The skincare industry can explore the expanded use of micellar water with products that offer gentle cleansing for the skin.
3. Cosmetics - Companies producing cosmetic products can create micellar water-based makeup removers and facial cleansers to provide ease in multi-use personal hygiene products.
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